Global Marketing Tech Operations Manager

hace 3 semanas


Madrid, España Qlik A tiempo completo

.What makes us Qlik?A Gartner Magic Quadrant Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.The Global Marketing Tech Operations Manager Role The Global Marketing Tech Operations role is a key contributor to the overall lead management process and the management of the tech stack utilized by Marketing Operations, Marketing, Demand Centre (BDR and SDR), and Sales teams. This role will be working across different business units.In this role, you will be responsible for the governance and management of multiple business processes and technologies in our stack supporting lead lifecycle and customer journey, with a primary focus on our event management platforms and processes. Our tech stack includes but is not limited to CRM, marketing automations, lead routing and assignment, sales prospecting and engagement, chat engagement, and predictive/scoring/profiling engine. You will own user management, design and maintenance of systems integrations and workflows in place between systems, troubleshoot issues, and drive optimization needs.What makes this role interesting? Be part of the team that effects change in the business resulting in productivity gains and pipeline generation.Continuous learning on technological advancements and the opportunity to apply fast-evolving AI capabilities in our tech stack and business processes.Expand your business network through cross-functional initiatives.Here's how you'll be making an impact: Own vendor relationship for regular business reviews and product roadmap updates.Maintain existing and project manage future integrations of On24 and other event platforms with other technologies to enhance efficiency and provide comprehensive insights.Own relationship with stakeholders to identify areas of optimization to expand usage and drive adoption of webinar/event tools.Set up and manage users, user permissions, and roles across your technologies.Own and maintain best practice process documentation and other resources for enablement and adoption.Collaborate with stakeholders to define webinar/event goals and objectives.Develop and communicate usage and performance metrics to stakeholders.Provide insights and recommendations for improving future webinars/events based on data analysis.Support the builds of webinars/events on On24 and other relevant event platforms.Conduct pre-webinar checks and rehearsals to ensure smooth execution.Troubleshoot issues during the planning or live phases of webinars/events



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