Senior Product Marketing Manager

hace 1 mes

Barcelona, España Qualifyze Gmbh A tiempo completo

.About Qualifyze, Founded in 2019, Qualifyze is a leading company in supply chain compliance management in the Life Sciences industry, trusted by over 1,200 pharmaceutical and healthcare companies globally. Our digital suite of solutions connects manufacturers, suppliers, and a global network of more than 250 auditors and quality experts. With a track record of over 3,000 audits across 85+ countries and the largest and most accurate supplier network and data analytics tools, Qualifyze stands as the all-in-one partner for quality compliance and supply chain risk mitigation in the Life Sciences sector. After securing a series-B funding in September 2024, Qualifyze is now focused on expanding to the US market. What we are looking for, We're seeking a Senior Product Marketing Manager to drive our product positioning, general messaging around our SaaS products and support our go-to-market strategy. You will collaborate closely with Product, Marketing, Sales, and our Quality and Customer Success teams to understand the market and customer needs, to formulate our value propositions to different customer segments, and create compelling marketing/thought leadership content. The ideal candidate has strong analytical skills, a deep understanding of B2B SaaS markets, and proven expertise in Pharma/Life-Sciences. You enjoy crafting messaging for different buyer personas and influencing cross-functional teams is a must. This role requires a strategic thinker with excellent communication skills and a passion for innovation and growth. Main responsibilities, Go-to-Market Strategy: Develop a clear value proposition (jointly with the CEO, CPO and CRO) for key customer segments and geographies. Guide the team towards a clear go-to-market strategy (how to address each segment). Product Positioning and Messaging: Define clear key messaging that resonates with target personas across multiple channels. Lead content development for Thought Leadership pieces, which will help build the brand for Qualifyze. Sales Enablement: Support the sales organization with key materials & tools (e.G. Case Studies, battle cards, etc.). Collaborate with PMs to develop training materials (e.G. videos, documentation, objection handling) and product descriptions. Market Research & Competitive Analysis: Conduct market research and analyze competitor strategies to inform product decisions and positioning. Minimum requirements, Multiple years experience in Product Marketing roles and a strong perspective of the role of Product Marketing in SaaS. Multiple years experience in the Life Sciences/Pharma industry. Great communication and writing skills (experience in working with external writers is a plus, strong English is a must). You must enjoy thought leadership content creation

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