Global Customer Marketing Specialist

hace 2 meses

Barcelona, España Docplanner A tiempo completo

Job Description Position Overview We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team.
The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives.
This role will be crucial in developing and executing global marketing strategies to drive customer engagement and revenue growth.
Key Responsibilities: Upsell and Cross-Sell Initiatives: Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
Oversee all aspects of owned projects end-to-end: defining, planning, and executing.
Standardize processes across diverse markets, with a focus on building scalable solutions.
Segmented and Targeted Communication: Prepare and execute segmented communication plans to effectively reach diverse customer groups.
Utilize data-driven insights to tailor messaging and offers to specific customer segments.
Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.
Lead Generation and Inbound Marketing: Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products.
Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.
Growth Contribution: Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
Support the development and execution of strategies to scale successful initiatives globally.
Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations Collaboration: Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.
Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.
Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.
Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success.
Qualifications Bachelor's degree in Marketing, Business, or a related field.
3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.
Excellent written and verbal communication skills.
Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).
Ability to work independently and as part of a global team.
Strong analytical skills and a data-driven mindset.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Additional Information Process of getting to know each other (preliminary) 30' Recruiter Screen with Ainhoa Hameeuw our Global Talent Partner 60' Interview with Martyna Bala-Chrupek (hiring manager of this role) Business Case preparation 60' min Business Case presentation to Martyna & Marta Wrzosek (CMO) References & Offer What will you get in return: Let's talk money Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings; Share options plan after 6 months of working with us True flexibility and work-life balance Remote first in one of our legal entities or hybrid work model in one of our office locations; Flexible working hours; Paid time off according to your location of work; Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).
Health comes first Health insurance according to your location of work: Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.

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