Global Digital Loyalty Coordinator

hace 2 semanas


Madrid, España Dufrys A tiempo completo

Role ProfileAs part of the Global Digital Loyalty Team, this role is responsible for creating and delivering compelling member propositions to drive repeat purchase, engagement and customer satisfactionKey AccountabilitiesDefine and develop current and future loyalty propositions, balancing customer and business needsHelp shape the customer loyalty strategy in order to increase programme reach and usageInfluence and energise the local operations and other stakeholders around the vision for each propositionKeep up to date with the latest trends through market analysis, benchmarking and customer insightsContinually review performance of propositions and identify any opportunities for improvementWork closely with CRM and digital team to ensure any propositions are brought to life in the best way possible, providing clear direction for marketing activationsPerson ProfileExperience and Specific RequirementsPrevious experience working on loyalty programmes in travel/retail sectors is highly desirableExperience with end-to-end proposition development, from scoping to implementationExperience running cross-functional projects in a complex matrix organisationAble to analyse and manipulate data to create meaningful and actionable insightsStrong communication and presentation skillsKey RelationshipsGlobal digital teamRegional digital teamsIT, legal, finance, retail ops#J-18808-Ljbffr



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