Partnerships Lead

hace 2 semanas

Madrid, España IAG Loyalty A tiempo completo

**Location**:

- MadridContract Type:

- PermanentVacancy Working Pattern:

- Full TimeClosing Date:

- 8 March 2024

**Who are we?**

**We're loyalty pioneers, creating the world's most rewarding experiences.**

Since the launch of Avios in 2011, we have evolved from a leader in travel rewards to a leader in loyalty.

We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions and produce invaluable data and customer insights to maximise and leverage the ever-increasing potential of loyalty.

We've created millions of memories for members around the world, harnessing their loyalty and love for travel with hotel and flight rewards and unforgettable experiences.

Today, IAG Loyalty is continuing that growth on a global stage:

- **3000 Avios** are collected **every second** (more than 100 billion annually) by
- **35 million members** across **200 countries globally** from
- **200+ partnerships** with the biggest names in travel, retail, hospitality, finance and more.

**About the department**

The Commercial and Marketing Department accelerates usage and engagement in our Loyalty Programmes, Products and Partnerships. We work relentlessly to create and maintain valuable partnerships, improve the customer proposition and products, grow relevant awareness and drive wider adoption, using all the tools and technology available to deliver a best-in-class customer experience and increased value to the IAG Group.

**The Opportunity**:
The Relationship Lead primarily has the responsibility for driving the customer proposition and products with our network of partners within Spain and Latam. This partner senior role will act as the main IAG Loyalty (IAGL) contact and ambassador with external Retail and Travel partners with a mandate to grow and evolve the partnership, its products and customer propositions. Their key internal partner will be the Marketing Lead and together they will have the shared goal to drive excellence in customer experience and marketing to maximise adoption and engagement of the Avios offering.

**What you will be doing**:

- Develop & grow issuance performance from your portfolio and drive customer engagement with redemption products and services
- Focus on key partnerships where largest value creation is possible with an ongoing appetite for product improvements and marketing distribution growth
- Support the Business Development effort in your area with dual focus on both larger / strategic partnerships and creating the ability to onboard smaller partnerships at low/no effort
- Working collaboratively to develop and promote sustainable and scalable products, re-using technical or propositional solutions across your partnerships
- Play your role in the evolution of internal ‘ways of working' to improve agility, decision-making and quicker delivery for partners, customers and for value creation
- Identify where technology can improve the Customer & Partner Journey - working with tech teams to deliver and automate to streamline and drive efficiency.

This is a constantly changing and diverse environment and therefore you will require resilience and a tenacious and assertive approach.

The new Commercial Team has 3 critical areas of focus:

- **Manage the Partner Relationship**
- Build and maintain strong working relationships with your partner contacts, utilising your excellent communication skills
- Develop and own a joint plan with key strategic partners designed to maximise profitable Avios issuance and achieve partner KPIs. Continually seek to promote the partnership and products within IAG and to drive the partner portfolio to engage in, and continually promote IAG customer products and engagement platforms
- Support the business in being able to clearly demonstrate and articulate the value that IAGL delivers to your partners
- Work with integrity and professionalism to become a trusted business partner
- Working alongside the relevant Relationship and Marketing Leads, seek opportunities for business growth, brand support and customer proposition exploitation

**2. **To improve the customer proposition and products**
- Deliver stronger and simpler value propositions
- Play an active role in modernising the customer experience, with better digital journeys for collection, spend and use of benefits
- Ensure our redemption products and features maximise the partnership potential
- Improve and simplify our partnership acquisition or collection journeys
- Create digital and data connections for customers where this enhances the experience
- Maximise the value of partner assets and channels for our customers

**3. **Support the growth of relevant awareness to drive wider adoption**
- Provide insights from partners and external customers to support an increase our marketing capabilities to make a step change in conversion to collection
- Input into the development of product strategies matching customers with the right partnerships
- Support the drive t

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