Senior Customer Insights Researcher

hace 3 semanas


Madrid, España Adaptavist A tiempo completo

About the roleThe Senior Customer Insights Researcher will be part of a core Research Team that helps the organisation make informed decisions by identifying new market opportunities, evaluating products' market position against their competitors, and finding the most effective methods to market products.As the Senior Customer Insights Researcher, you will be either primarily responsible for collecting, analysing and presenting quantitative and qualitative research or acting as a consultant to guide the research process, from planning to delivering insights. You will also participate in identifying new market opportunities, to diversify Adaptavist's product portfolio and customer base segmentation to aid messaging and pricing strategies.What you'll be doingMeet with product teams and gather requirements, what research they think needs to be done vs what is actually neededDefine business problemsPlan research activities in agreement with product teamsCarry out research activities such as assessing market potential and messaging effectiveness, customer segmentation, pricing studies, or demand experimentsUse a variety of research methods such as surveys, user interviews or focus groups, among othersAnalyse qual & quant dataRecruit participants for research activitiesConducting workshops with stakeholdersPresent findings to stakeholdersPromote research maturity through individual and collective engagementsWhat we're looking forSubstantial experience conducting marketing and customer insights research (which must include: pricing, customer segmentation and market feasibility studies)Experience with market entry reports, calculating total addressable market and market segmentationsGreat communicative skillsAbility to take and give feedbackTech savvyFluent in English - verbal and writtenA few nice to haves:Knowledge about statistical methods and packagesExperience within a fast-paced tech environmentExperience working with SAAS productsExperience coding or scripting (any language)#J-18808-Ljbffr



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