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Barcelona, España Dentsu International A tiempo completo.Salesforce Marketing Cloud Campaign ConsultantFull-timeMerkle is a data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. With a thirty-year heritage as a data and analytics consultancy, in 2016, Merkle became part of Dentsu, one of the world's top...
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hace 3 meses
.Company DescriptionMerkle is a data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty year heritage as a data and analytics consultancy, in 2016, Merkle became part of Dentsu, one of the world's top five media agency networks with 60,000+ employees across 146 countries.Dentsu leads the region in digital media trading. We create more data, grow more audience engagement and track everything. We specialise in applications of technology that create unmatched Return on investment for our clients.Job DescriptionThe RoleAs a Salesforce Marketing Cloud Campaign Consultant, you will report into the Head of Platform Enablement and lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud. You will work across the full transformational journey including requirements gathering, technology selection and enablement, migration and operationalisation of the software.The Platform Enablement team delivers the following services:Front-end platform configurationCampaign/journey migrationNew client onboarding and transition to Managed Service team based on Merkle WoWYou will promote Salesforce, helping grow the practice within the business and work with other Principle Consultants to evolve our offering and deliverables.Life as a Salesforce Marketing Cloud Campaign Consultant at MerkleYou'll be the Senior Campaign Consultant on any new client campaign projects, offering support in the following remit:Migration and Implementation planning – plan the lift and shift of campaigns from one tool to another, working with the client's project team to capture, document and translate requirements to applicable tasksCampaign design – use existing and develop new campaign briefs, journeys, diagrams and campaign lifecycle documentation for both peers/colleagues and clientsData design – display excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings and daily activitiesCampaign operations stage gate – encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs)Campaign execution – independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accountsGovernance and control – lead on QA, testing, proofing, and peer review tasksTrain – buddying, desk-side support, custom campaign training, technical skills assessment and benchmarkingBest practice consultancy – stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPRYou could also lead a team of 2-4 Campaign Consultants (pending agreement and opportunities to do so); providing training and support to the team as and when required, discussing career progression and opportunities to grow as solution experts
