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.At Preply, we are unlocking human potential through learning.We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.Meet the teamAs a Brand Marketing Director, you will be in charge of how our brand tells stories in order to reach our current and prospective audiences and how these compose our campaign calendar. You will drive how we measure and support our business initiatives as well as leading strategic innovations projects with the goal of optimizing our marketing performance and driving growth.What you'll be doing:Partner with our Chief Brand Officer and other senior stakeholders to raise the bar of our Brand in multiple applications, from Marketing, Product and Sales. Develop, implement and scale a comprehensive brand measuring framework to track media impact and support budget allocation decisions.Act as the sponsor across the organization for quantifying brand activities, actively communicating opportunities for improvement and showcasing successful case studies.Lead a cross-functional team to define success metrics for our campaigns and develop a campaign/production calendar and campaign reviews to ensure alignment with organizational goals.Build and evolve a team of content creators, social media managers, and campaign managers.Define the global technology stack for Communications management and measurement, including media intelligence, influencer research and measurement, social media planning, and listening tools.Inspire the team to implement a data-driven approach to identify relevant audiences and determine the most effective channels to reach them.Connect the Marketing, Creative and Brand teams to use performance data to influence the content creation, focusing on increasing impact of campaigns, align brand storytelling and design a short, mid and long-term communication strategy. Seek efficiency and scalability in the team, leading discussions to design playbooks to implement, validate and scale different channels, activities, and campaigns.Drive the innovation agenda for new and existing channels to effectively reach our audience through content and collaborations that support our brand's core value propositions
