Field & Events Marketing Specialist
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We are looking for a Field & Events Marketing Specialist to coordinate B2B marketing initiatives and manage business-focused events within an international SaaS environment. This role combines end-to-end event management, multi-market campaign execution and collaboration with sales and marketing teams across five countries. The ideal candidate is a hands-on professional who can independently turn marketing objectives into measurable business outcomes.
Responsibilities
- Manage B2B events from planning to post-event evaluation, including conferences, trade shows, sponsorships and customer meetings.
- Coordinate event agencies, suppliers, venues, logistics, communication materials and budgets to ensure successful delivery.
- Execute field marketing campaigns across international markets, working with sales, Product Marketing, Content and CRM teams.
- Develop and coordinate event promotion and webinar campaigns, including email marketing, registration processes and attendee acquisition.
- Manage industry association partnerships and sponsorship activities, identifying new opportunities for engagement and lead generation.
- Track campaign performance, maintain lead and attendee records in HubSpot, and report on qualified attendees, meetings and pipeline impact.
Requirements
- Approximately 3–5 years of experience in field marketing, event marketing or marketing operations, preferably in B2B environments.
- Proven ability to manage events independently, including budgets, suppliers, logistics, audience acquisition and performance measurement.
- C1 English proficiency, both written and spoken, alongside fluent or native Spanish.
- Practical experience with email marketing, webinars, professional social media and campaign coordination.
- Strong project management, stakeholder communication and supplier coordination skills, combined with advanced Excel capabilities, including pivot tables, lookups and data cleaning.
- Valuable: Experience in B2B SaaS, international marketing, account-based marketing (ABM), industry partnerships, HubSpot, Apollo, Clay, Sales Navigator, Asana, Zoom, Teams, ON24, Canva, PowerPoint or AI-assisted workflows, and knowledge of French or Italian.
- Salary range: Up to 40k
- Hybrid working model: 3 days per week at the office in Sant Cugat del Vallès, Barcelona, and 2 days working remotely.
- International exposure through marketing initiatives across five markets, with occasional business travel for events.
- Collaborative marketing environment undergoing transformation, with opportunities to contribute to international expansion and brand development.
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