Large Format Print Marketing Specialist, DACH

Large Format Print Marketing Specialist, DACH Description - HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies. Being a part of Graphics Solutions Business (GSB), our Large Format Print Business is a worldwide leader in commercial and industrial printing solutions. With an impressive portfolio and a strong innovation pipeline, we are currently hiring for a Large Format Design Marketing Specialist to focus on DACH countries.

Marketing Specialist, Large Format Design Print Marketing

The person in this role will own the planning, execution, measurement, and optimization of local/regional marketing campaigns and content strategy with the goal of driving measurable business impact. The successful candidate will have 3+ years of marketing experience, solid project management skills, good communications and influencing skills, and a relentless go-getter attitude.

Opportunities

• Be a strategic partner to the Large Format Design Print Business in the DACH region.
• Develop and implement comprehensive marketing strategies, based on OGSMs, to drive profitable market share and revenue growth for large format design business at regional level, with clear objectives and aligned to key marketing platforms.
• Analyze the performance and impact of the marketing initiatives, using data and insights to optimize and improve impact and effectiveness.
• Lead content strategy and AI search optimization strategies to drive increased presence in the digital shelf and improved conversion.
• Focus on digital marketing and performance campaigns to drive sales
• Lead analysis of marketing revenue contribution & attribution for marketing campaigns and eCommerce & marketplace platforms.
• Be a part of the local/European tradeshows and events organization committee

Key Responsibilities

• Strategy alignment, planning, and execution
• Leads country activities to deliver results
• Works closely with category and sales to ensure alignment and focus
• Utilizes data to facilitate effective marketing strategy and planning
• Designs, plans, and executes demand and lead generation campaigns
• Operational excellence
• Owns end-to-end marketing campaigns execution, measurement, and reporting
• Works with internal and external technical and creative teams as needed
• Uses data to identify trends and insights to optimize performance
• Develops customer success stories and other end‑user tactics
• Operates under a customer‑first and results‑driven mindset

Education and Skills Required

• 3+ years of experience in Marketing and/or Demand Generation.
• BA or BS degree in Business, Communications, Marketing, or a similar field
• Experience in the online space (e‑business, search, paid media, content syndication, programmatic, etc.), including trends and technologies.
• Excellent interpersonal skills: ability to build, manage and influence different management levels, agencies & virtual teams
• Agility and ensuring timelines are met in activation of campaigns, with strong project management skills
• English and German fluent.
• Personal drive & ambition, desire to collaborate and make things done
• Genuine interest in the Large Format print business

What we offer

• A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.
• Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills.
• Competitive benefits package, including:
• Hybrid work model (home office / office), depending on the role/functions
• Health & Life insurance
• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen
• Flexible working hours to support work-life balance
• HP Flex Program: Kindergarten vouchers & Transport Card &lt