Senior Manager for Quality Management

Looking for a new opportunity at our Sales & Marketing department? We are looking for an Offer Manager for Iberia.

Purpose

Lead the management and strategy of marketing, branding and the offer portfolio for Nexans in the Iberia BU, ensuring the development of new solutions, brand positioning and the growth of sales, market share and profitability by understanding the customer, implementing the marketing strategy and managing the portfolio end to end (P&L).

Areas of responsibility
Offer Management

Define the marketing strategy for Iberia aligned with the Business Unit and, together with the Sales & Marketing Director, set qualitative and quantitative objectives for the portfolio (brand awareness, image, quality, communication and promotional pressure).

Support the analysis of market dynamics using all sources of information such as Market Intelligence, Pricing and Merchandisers to identify profitable opportunities, new markets and offers.

Participate in the prioritization of innovation projects and define needs based on Merchandiser, Sales and R&D.

Develop new offers (products and services), defining technical specifications, volumes and associated services, coordinating with R&D, plant, sales and supply chain to optimize cost, features and time to market.

Define offer policies and go-to-market strategies, prepare launches, lead launch and scale-up and train the sales team in the value propositions.

Manage the full life cycle of the portfolio.

Monitor competitors and benchmark offers in terms of price, features and cost‐oriented design.

Analyze comparative costs between countries to identify improvements.

Gather and analyze customer feedback, and update the portfolio and price conditions based on this feedback.

Implement evolution in the market.

Responsible for the profit and loss (P&L) of her/his offers.

Marketing Plan Management

Define and oversee the go‐to‐market strategy for offers and the development and launch of the same.

Coordinate plans and campaigns with Central Marketing, ensuring the fulfillment of deadlines.

Lead the execution of the marketing plan, implement corrective actions when needed and analyze the impact of campaigns using follow‐up systems.

Brand Management

Manage brand assets (Business Unit brands and global brands) in accordance with Group guidelines.

Define brand values, key messages, USP and supervise brand design and identity

Required Skills and Qualifications

University degree in relevant field

Minimum 5 years' experience in marketing, innovation, business development or portfolio management, preferably in the industrial/manufacturing sector.

Valuable experience in

Market analysis

Offer launches

Pricing and project management

Working with commercial, technical and production teams

Generic Competencies

Results orientation

Customer/market orientation

Teamwork

Effective communication

Analytical thinking

Leadership and influence

Adaptability and change management

Specific Competencies

Product and industry knowledge (highly valued)

Analytical skills

Accuracy and organization

Sales orientation

Leading by example and expertise

Project management

Active listening

Risk management

Autonomy

Curiosity and initiative

Empathy and ability to lead change processes

Language

Advanced English.