Manager, Global CRM Marketing Automation
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Overview
As Marketing CRM Automation Manager, you'll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide's international brands. You'll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You'll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment. This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale.
Compensaciones / Beneficios
- flexible vacation
- generous parental leave
- mental wellbeing support
- physical health benefits
- financial planning
- hybrid work model
Responsabilidades
- Build, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or Braze
- Develop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeys
- Leverage Data Extensions, SQL, and audience segmentation for precise targeting and personalization
- Utilize HTML, AMPScript and/or Liquid to create and tailor CRM communications
- Collaborate with CRM Strategy to design lifecycle campaigns and trigger-based programs
- Design, execute, and analyze A/B tests to optimize campaign performance
- Monitor performance across campaigns, channels, audiences, and segments and provide insights
- Create and maintain reporting to measure effectiveness and support data-driven decisions
- Work cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launches
- Serve as a subject matter expert for SFMC and/or Braze across multiple international markets
Requisitos principales
- 3–5+ years in CRM marketing automation (building, testing, deploying campaigns)
- 1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, segmentation, orchestration)
- Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalization
- Experience building customer journeys and lifecycle programs across multiple CRM channels
- Strong understanding of email marketing best practices, deliverability, and CAN-SPAM compliance
- Experience designing and analyzing A/B tests to improve engagement
- Ability to work with complex datasets to develop targeted segments and personalized experiences
- Strong project management and organizational skills in a fast-paced environment
- Excellent verbal, written, and interpersonal communication with cross-functional collaboration
- Proactive, curious, and solutions-oriented mindset with focus on learning and continuous improvement
- Experience in a global/ multi-brand context is a plus
- proactive and curious mindset
- strong collaboration and cross-functional communication
- attention to detail and organized
- Salesforce Marketing Cloud
- Braze
- Journey Builder
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