Commercial Strategy
Hace 2 días
Sant Cugat del Vallès Barcelona, Vallés Occidental (comarca); Provincia de Barcelona; Cataluña, España
CV-Library
Jornada completa
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Responsibilities
Lead and implement the Sales Excellence strategy for the Modern Trade channel, ensuring best-in-class execution at the point of sale.
Design and implement the Sales Excellence framework for the Modern Trade channel (execution standards, KPIs, best practices).
Ensure excellence in in-store execution: assortment, planograms, pricing, promotions, visibility, and availability.
Define and track key commercial and operational performance indicators (KPIs).
Lead continuous improvement projects by identifying opportunities to optimize commercial and execution processes.
Work cross-functionally with Sales, CS&E, Marketing, Supply Chain, and Finance teams.
Analyze market data, sell-out performance, and shopper insights to support decision-making.
Qualifications
Minimum of 5 years of experience in commercial roles, trade marketing, sales excellence, or similar positions within top FMCG companies in Spain.
Strong experience in the Modern Trade channel (large retail chains, supermarkets, organized retailers).
Deep understanding of point-of-sale execution and the FMCG commercial model.
Strong analytical skills.
Experience in project management and organizational change.
Excellent communication and influencing skills, with the ability to work across multidisciplinary teams.
Structured profile, results-oriented, with a continuous improvement mindset.
Strategic thinking and results orientation.
Analytical mindset and data-driven focus.
Proactivity and continuous improvement mindset.
Cross-functional leadership (without direct reports).
Teamwork.
Flexibility (dynamic environment).