Marketing and sales analyst
hace 2 semanas
Job Title: Marketing and Sales Analyst
About Us: We are a fast-growing business intelligence company based in Barcelona, Spain.
Your Role: As a marketing and sales analyst, you will be responsible for generating insightful qualitative and quantitative analysis to enhance our competitive intelligence, sales, and marketing efforts.
Key Responsibilities:
Sales and Marketing Data: Identify, collect, and process data on the potential market for Tamarind's subscription services, building contact lists for sales teams and marketing outreach purposes, segmenting potentials based on industry, role, and engagement in our sectors.
Desk Research/AI: Gather data on potential new customers using both internal and external sources, including AI, identifying key individuals within large organisations to build relationships, assisting the sales and marketing team to reach out to new potential customers.
Sales and Marketing Performance Analysis: Analyze the efficiency of the sales funnel to identify optimisation opportunities and bottlenecks. Measure the performance of marketing campaigns across various channels. Provide data-driven insights and recommendations to enhance conversion rates and reduce cost per acquisition.
Data Visualisation: Create visual representations of findings, including building reporting dashboards for management to track progress for sales and marketing.
Requirements:
Bachelor's Degree: In a relevant field such as Business, Marketing, Data Analytics, Economics, Statistics, or a related discipline.
Experience: 2+ years in sales and marketing analytics, with a strong focus on data interpretation, performance measurement, and actionable insights.
Skills: Strong experience in market research, including competitive intelligence, industry trends, and customer behavior analysis. Proficient in using tools like Google Analytics, Google Tag Manager, and other website performance tools to drive conversion rate optimisation.
Additional Requirements: Understanding of CRM software (e.g., Zoho, HubSpot, Salesforce) and experience in analysing CRM data. Ability to undertake unguided research into topics where there exists little data/information to generate insights. Fluency in English. Proficiency in MS office (Excel, Word, PowerPoint), other data analysis packages (R, Python, Tableau, PowerBI) valued.
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