Marketing and sales analyst
hace 2 semanas
Marketing and Sales Analyst Job Description
About the RoleWe are looking for an entrepreneurial marketing and sales analyst to enhance our competitive intelligence, sales and marketing efforts at Tamarind Intelligence.
Key Responsibilities- Sales and Marketing Data: Identify, collect, and process data on the potential market for Tamarind's subscription services. Build contact lists for sales teams and marketing outreach purposes. Segment potentials based on industry, role, and engagement in our sectors.
- Desk Research/AI: Gather data on potential new customers using internal and external sources, including AI. Identify key individuals within large organisations to build relationships. Assist the sales and marketing team to reach out to new potential customers.
- Sales and Marketing Performance Analysis: Analyze the efficiency of the sales funnel to identify optimisation opportunities and bottlenecks. Measure the performance of marketing campaigns across various channels. Provide data-driven insights and recommendations to enhance conversion rates and reduce cost per acquisition.
- Create visual representation of findings, including building reporting dashboards for management to track progress for sales and marketing.
- Bachelor's degree in a relevant field such as Business, Marketing, Data Analytics, Economics, Statistics, or a related discipline.
- 2+ years of experience in sales and marketing analytics, with a strong focus on data interpretation, performance measurement, and actionable insights.
- Strong experience in market research, including competitive intelligence, industry trends, and customer behavior analysis.
- Experience in marketing insights and digital analysis, including website and behavior analysis, digital campaign performance, sales funnel optimization, and lead quality and attribution analysis.
- Proficient in using tools like Google Analytics, Google Tag Manager, and other website performance tools to drive conversion rate optimisation.
- Strong experience in data analysis and insight generation to drive decision-making.
- Understanding of CRM software (e.g., Zoho, HubSpot, Salesforce) and experience in analysing CRM data.
- Ability to undertake unguided research into topics where there exists little data/information to generate insights.
- Fluency in English – our working language and written content language is English.
- Proficiency in MS office (Excel, Word, PowerPoint), other data analysis packages (R, Python, Tableau, PowerBI) valued.
- Experience working in similar industries, particularly market research or data industries, a plus.
- A creative mindset to think outside the box in a new and expanding industry.
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