Creative and Marketing Director

Hace 1 día

Barcelona, Barcelonés (comarca); Provincia de Barcelona; Cataluña, España LABHOUSE Jornada completa

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Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model. We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance. Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? Working as a direct partner to the CEO and the Marketing Leadership, you will define our brand voice and visual identity across the portfolio, and lead the creative engine that fuels our growth: user-acquisition campaigns, store presence, social content and brand storytelling. You will spend a significant part of your time hands-on: concepting, scripting, designing, animating and editing. Together with Performance Marketing, Product and Design, you will shape how each app is positioned and launched, not just produce assets for it. Creative vision and brand: define the brand identity, tone of voice and creative standards across the portfolio, while letting each app have its own personality. Performance creative engine: lead the concepting and production of high-volume ad creative for paid channels (e.g. Meta, TikTok, Google, Apple Search Ads).
Creative testing at scale: build a structured creative testing framework with Performance Marketing: hypotheses, iterations, learnings, and a clear process for scaling winners and killing losers fast.
Social and content: set the creative direction for organic social, creator partnerships and UGC, and write creator briefs yourself. Partners: manage external freelancers, studios and creators to scale output when needed. AI-native creative production: use generative AI tools yourself in ideation, scripting, image and video production, and bring those workflows to the team to multiply output without losing quality. You have solid experience in creative roles (advertising, brand and in-house marketing)You are still an active maker: you design, animate and edit regularly, not just direct. You have a portfolio that includes recent work you personally made, and shows both outstanding craft and measurable performance. Expert-level, hands-on skills in short-form video: hooks, storytelling, pacing, editing and platform-native formats. Video ads, motion graphics, static and carousel ads, App Store assets (icons, screenshots, preview videos), social content and creator briefs, brand identity and campaign conceptsStrong copywriting and concepting

skills:
you can write a hook as well as you can direct a visual. Strong understanding of mobile app growth and brands: user acquisition, the subscription funnel, and how creative drives it. A performance mindset. Comfortable working with data. You read ad dashboards, creative analytics and A/B test results to guide and defend creative decisions. Experience mentoring creatives and managing freelancers and creators. Fluent in spoken and written English. Ability to collaborate effectively with cross-functional teams, including UX, engineering, product, and marketing. Flexible

working hours
. Final Interview – Final conversation to ensure alignment on expectations, culture, and role fit.

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