Sales/marketing manager

Job Description

Location:
Madrid, Spain (Hybrid: 3 days office / 2 days home) Bring the LEGO® Brand to Life Across Iberia Are you a commercially and creative minded Trade Marketing professional with a passion for retail, shopper engagement, and delivering impactful omnichannel campaigns? Do you thrive in a fast-paced environment where creativity meets commercial excellence? We're looking for a Trade Marketing Manager to join our Iberia team in Madrid. In this role, you'll report to the Senior Trade Marketing Manager and lead and execute retail marketing strategies that drive brand visibility, shopper engagement, and sustainable commercial growth across key retail partners. This is an exciting opportunity to work with one of the world's most loved brands, helping place outstanding products into the hands of happy children and adults while contributing to ambitious business goals. Lead strategic trade marketing campaigns and initiatives across Iberia region, owning budgets and delivering measurable commercial impact. Partner closely with Sales, Marketing, and Retail customers to develop and execute outstanding omnichannel campaigns. Enhance the trade retail plans ensuring strong alignment with the wider Western Europe marketing strategy. Leverage shopper, consumer, and retailer insights to inform decisions, optimise campaigns, and improve performance. Represent Trade Marketing within the Integrated Commercial Planning (ICP) process. Manage the development of bespoke in-store activations, displays, endcaps, and promotional materials. Identify innovation opportunities and implement new marketing solutions using a test-and-learn approach. Evaluate campaign effectiveness and ROI, making data-driven recommendations for future activity. Work experience in Trade Marketing, ideally within a consumer goods, retail or high-profile branded environments, with a proven track record of delivering impactful retail activations. Passionate about retail, marketing trends and brand experiences, with a natural curiosity for what's new in the industry and a strong creative mindset. Strong understanding of the Iberia (Spain & Portugal) retail landscape and omnichannel shopper marketing. Demonstrated success delivering trade marketing campaigns across both physical and digital retail channels. Experience managing budgets and analysing campaign performance to drive ROI. Experience working with retailers, agencies, sales teams, and marketing teams. Retail media knowledge. Fluent Spanish and English, written and spoken. Portuguese will be valuable, but not mandatory. We invest in our people, encourage personal development, and create an environment where you can build a rewarding career while helping one of the world's most iconic brands continue to grow. Colleague Discount
- We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Our hybrid work policy means an average of 3 days per week in the office. Thank you for sharing our global commitment to Children's Rights. We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. It is this resilience and permanent sense of renewal that drives us forward.