CRM & Marketing Manager (H/F)

WELCOME TO OLXLas cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.
We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. Join our CRM Marketing team We're looking for a CRM Marketing Manager to join our team.
We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). Note: This is a hybrid position, requiring you to work from the office approximately twice per week.
Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built.
Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market.
Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head.
Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets.
Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes.
Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team.
What we are looking for:4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace.
Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting.
Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects.
Data-driven: design tests, read results and explain business impact through analysis.
Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis.
Fluent business English to work smoothly with colleagues across several countries.
Competitive salary and an annual bonus (15%)Training and conference budgetHealth insurance (Cigna)A high degree of autonomy, as OLX believes in empowering peopleHybrid workDiversity, Equity and Inclusion at OLXOLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply.
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