Senior Product Lead

As a category-defining company, we're shaping what the future of learning looks like at global scale.
Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.
As a product team, our goal is to improve the life of our students and our tutors, drive amazing learning outcomes for our learners and enable our tutors to financially thrive through the platform. We strongly believe that we can't achieve business success without our students' and tutors' success.
Preply is a product led company. As part of the product team, you will have a direct impact on the company's growth and strategy with high visibility to our C-suite and leadership team. Our product managers have true end-to-end accountability for their area with varied areas of responsibility such as: setting the long term vision and strategy for the squad, conceptualizing the product(s), driving the daily execution with the team, launching and analyzing the impact of your product on our customers.
Preply is one of the largest advertisers in the Education Tech space. Our marketing operations span dozens of languages, thousands of creatives, and multiple acquisition channels. To keep growing at this scale, we need world-class products that take marketing channels to levels of performance impossible to reach manually.
As the Senior Product Manager for MarTech Scale, you'll own the products that scale Preply's marketing channels far beyond what manual effort allows
- across Paid Search, SEO, AI Search, Display (Meta, TikTok, etc.), You'll partner with engineering, data, and marketing teams to build products that efficiently drive new subscribers to Preply at unprecedented scale.
Push the team toward an always-on, data-driven automated scale of operations.generating, tracking, testing and iterating on creatives, across dozens of languages and regions.
Power organic and AI Search with a limitless page-creation engineLead the product behind a step-change in SEO scale, with a system that takes keyword opportunities and produces high-quality pages, at scale.
Shape Preply's positioning in AI Search as discovery shifts from blue links to LLM answers
- defining the content, structure, and signals that win on this new surface.
Anticipate industry shifts
- Query the tables yourself, read the data pipelines, design the architecture alongside the team. Open the marketing platforms (Google Ads, Meta, GSC) and see the performance with your own eyes. Balance strategy and developing conviction with quick and lean hypothesis testing to launch MVPs and iterate based on results. Open the marketing platforms and see the performance with your own eyes.
Make decisions through data: Use data to evaluate the impact of platform changes on marketing efficiency, scale, and growth.
Partner deeply with Marketing, Data, and Engineering teams
- At least five years of hands-on technical experience in Performance Marketing channel management for a highly-trafficked consumer website OR experience as a product manager in marketing technology.
Google Ads, Meta Ads APIs, SEO tooling, GTM, Segment, or internal data pipelines).
You are willing to get your hands dirty, and work hands-on with Google Ads, Meta, etc.
You have experience leading cross-functional teams to deliver products to global markets.
To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar
- We raise our performance standards continuously, alongside each new hire and promotion. We value open and candid communication, even when we don't fully agree. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. LocationBarcelonaEmployment TypeFull timeLocation TypeHybridDepartmentProduct Management