Digital Marketing Manager In Hospitality

Hace 3 días

Cataluña, España Duetto Jornada completa

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Описание Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide. Задачи Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion Brief the Content and Creative team on campaign asset needs and strategic direction Design and execute digital ABM campaign strategies for named accounts and account segments Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop Define account-level ABM measurement frameworks and use insights to reshape strategy Design and optimize nurture strategies across acquisition and expansion Define campaign strategies for customer upsell, cross-sell, and adoption Prioritize conversion optimization efforts based on commercial impact Own campaign and channel performance analysis and provide strategic recommendations Define adaptations of global campaign strategies for local markets Provide strategic performance analysis by territory for regional teams and leadership Identify gaps and improvement opportunities in the marketing technology stack Recommend improvements to integration between campaign platforms, CRM, and lead routing systems Ensure campaign infrastructure supports the Growth Marketing team's strategic goals Champion clean data practices and campaign hygiene Use AI for audience research, competitive analysis, performance modeling, and scenario planning Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work. Требования ~5+ Years of experience in digital marketing, growth marketing, or marketing operations ~ Demonstrable experience designing and owning digital ABM campaign strategies ~ Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication ~ Experience designing campaigns across acquisition and customer expansion ~ Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools ~ Strong campaign strategy, audience strategy, and channel strategy skills ~ Ability to interpret performance data and make strategic recommendations ~ Commercial mindset focused on pipeline and revenue outcomes ~ Ability to present strategic recommendations and brief creative teams clearly ~ Proactive approach to digital marketing trends and strategic recommendations ~ Ability to manage multiple campaign strategies across channels, regions, and commercial objectives ~ Nice to have: Background in B2B SaaS. Условия No conditions specified

Digital Marketing Manager In Hospitality

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