SEO Manager

Revpanda is looking for an experienced, hands-on SEO Manager to own our organic search presence across all brands and geographies. You will be responsible for protecting and growing our brand visibility in search — making sure our main properties dominate branded search results, defending our SERPs against third parties targeting our brand keywords, and running a portfolio of satellite projects to expand our footprint. This is a strategic and operational role: you will set the roadmap and also execute alongside content, dev, and outreach resources.

Key Responsibilities

Brand SEO & SERP Protection

• Ensure our main brand sites hold top rankings for all direct brand keywords across every geo we operate in.
• Continuously monitor branded SERPs for competitors, affiliates, and third-party sites attempting to rank for our brand terms; develop and execute strategies to push them out of top positions.
• Track brand keyword coverage per geo and per brand, and close any visibility gaps.
• Plan, launch, and manage satellite websites as part of the overall SEO strategy.
• Use satellite properties to occupy additional branded SERP real estate and to rank for competitor brand keywords where opportunities exist.
• Own the full lifecycle of satellites: domain selection, content planning, on-page optimization, indexing, and performance tracking.

Copyright & Brand Protection

• Identify sites misusing our brand assets or scraping/duplicating our content.
• File copyright (DMCA) and trademark-related takedown claims with hosts, registrars, and search engines, and track them through to removal or deindexing.
• Maintain a log of infringement cases and elevate to legal where needed.

Technical SEO

• Own redirect strategy across brands and geos, including migrations and domain changes.
• Correctly implement and maintain canonical tags and alternate/hreflang annotations so redirects, geo versions, and mirrored properties consolidate authority and avoid duplicate-content issues.
• Run regular technical audits (crawlability, indexation, site speed, structured data) and coordinate fixes with developers.

Link Building

• Develop and execute link building campaigns for main brands and satellite projects
• Manage outreach, guest posting, and vendor relationships; vet placements for quality and relevance
• Monitor backlink profiles, disavow toxic links, and protect sites from negative SEO

Multi-Geo & Multi-Brand Coverage

• Maintain a keyword and coverage matrix spanning all brands and all target markets.
• Localize SEO strategy per market: keyword research, content requirements, local link building, and SERP-feature opportunities.
• Report on rankings, traffic, and share of branded SERPs per brand and geo.

Requirements

• 3–5+ years of hands-on SEO experience, ideally in a multi-brand or multi-geo environment.
• Experience in iGaming is a must.
• Proven track record ranking sites for competitive branded and commercial keywords.
• Experience building and managing satellite/secondary web properties.
• Strong technical SEO knowledge: redirects (301/302), canonicalization, hreflang/alternate tags, indexation management.
• Familiarity with international domain strategy (ccTLDs vs. subfolders/subdomains) is a must.
• Basic HTML/CSS and CMS experience (WordPress or similar) is a must.
• Practical experience with DMCA/copyright takedown processes.
• Solid link building background — outreach, vendor management, and quality assessment.
• Proficiency with tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and rank trackers.
• Ability to manage multiple projects and priorities independently.
• Experience coordinating with legal teams on brand protection is a must.
• English proficiency; additional languages are a plus for geo expansion.

What we offer

• Diverse career growth opportunities.
• Friendly and supportive colleagues.
• Highly competitive compensation and performance bonuses.
• Attractive “Refer a Friend” bonus program.
• Fully remote work opportunity.
• Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
• Paid trainings and work-related courses.
• Mental health support (psychological sessions, coaching, therapy).
• Monthly virtual teambuilding's to stay connected and engaged.