Growth Marketing Manager

Hace 4 días

Barcelona, Cataluña, España Pentasia Jornada completa 65.000 € - 100.000 € Por obra

I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.

What will you do

Conversion Optimization (CRO)

  • Lead the conversion optimization strategy.
  • Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).
  • Analyze user behavior to detect points of friction and churn.
  • Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value.

Marketing Analytics

  • Functionally lead the areas marketing analytics.
  • Prioritize analyses aligned with business objectives.
  • Ensure the quality and consistency of dashboards and reporting.
  • Transform data into actionable insights and recommendations for Marketing and Product.

Personalization and Customer Experience

  • Drive, together with CRM and Product, the personalization of the experience.
  • Identify advanced segmentation opportunities.
  • Improve the relevance of customer journeys and touchpoints.

Benchmarking and Innovation

  • Analyze trends and best practices in CRO, UX, and Growth.
  • Conduct continuous competitor benchmarking.
  • Propose new optimization tools and methodologies.

This is a senior marketing role ideally suited to someone already in Ceuta looking fort a new role.