Data Analyst

Data Analyst – Job Description

SCRM – LIDL Digital Hub

About the role

We are looking for a Data Analyst who will share our passion for excellence and continuous challenge. We are seeking a strategic partner who applies rigorous critical thinking to question assumptions and drive data-driven decision-making at scale at LIDL. You will lead complex analytical projects, run rigorous experiments, and uncover actionable insights to drive business decisions autonomously. This role involves a balance of in-depth data analysis, ensuring data quality, stakeholder partnership, and mentorship to continuously improve our data products.

Ready to be part of the challenge?

In this Role, you’ll get to

• Build enterprise-grade dashboards that track core KPIs and deliver intuitive data storytelling.
• Design and evaluate A/B tests and multi-variate experiments to measure the impact of business initiatives.
• Champion a data-informed culture, acting as a bridge between technical and business units, and mentoring junior analysts.
• Act as the data referent within an agile squad, leading data-related decisions and ensuring dataset quality and consistency.
• Analyze user behavior and complex datasets to uncover pain points, identify growth opportunities, and answer the "why" behind the numbers.

Required Skills

• Fluency in English for a multi-cultural environment.
• Strong proficiency in Python (data manipulation, statistical analysis) and SQL.
• MS or BS degree in a quantitative field (Math, Statistics, Computer Science, etc.).
• Strong business acumen, proactive ownership, and fast adaptation to changing requirements.
• 5+ years’ experience driving business impact as a Data Analyst, with 2+ years designing and evaluating A/B tests.
• Exceptional critical thinking to look beyond surface-level metrics, analyze information objectively, and identify biases.

Extra Points

• Previous experience in retail, or omnichannel e-commerce.
• Familiarity with Big Data frameworks (Databricks) and orchestration tools (e.g., dbt, Airflow).
• Experience with Cloud platforms (GCP) and version control/tracking tools (Azure DevOps, Git).

About us

Who we are

SCRM was created in 2015 with a vision of the future that foresaw “business and technology forever remaining intertwined”, and a steadfast mission to guide traditional businesses towards digital evolution through their clients, data, commercial strategies and omnichannel communication. Specialising in digital strategy, automation and real-time offer and content customisation, SCRM owes its success and efficiency to the use of cloud computing and the development of data platforms which rely on artificial intelligence for automatic decision-making in largescale consumer and retail markets.

SCRM Lidl International Hub - Three years later, Lidl has absorbed the company and turned it into their international hub of digitalisation and customer intelligence. Amongst our missions as Lidl’s International Hub, we would highlight the following: The conceptualisation and development of Lidl Plus, a Lidl international relational programme, and its benefit plan, which will offer discounts, exclusive services, agreements with third-party entities and financial services as its fundamental features; The creation of a cloud-based international platform for big data; The development of an international marketing automation platform; The conceptualisation, development and management of business intelligence platforms; The creation of an omnichannel payment platform; The development of advanced analytics and machine learning platforms favouring customer recommendation, foresight and analysis systems; The creation and implementation of an omnichannel, single sign-on strategy to generate business opportunities amongst the group’s diverse range of commercial platforms and services.

SCRM is currently part of Schwarz Digits - Schwarz Digits is the IT and digital division of Schwarz Group. It offers compelling digital products and services that meet Germany's high data protection standards. Schwarz Digits thus guarantees the greatest possible digital sovereignty. With this claim, Schwarz Digits provides the IT infrastructure and solutions for the extensive ecosystem of the companies of Schwarz Group and develops it further for the future. Schwarz Digits creates optimal conditions for the development of trend-setting innovations for end customers, companies and public sector organizations.

Our Mission & Vision

Our Vision as SCRM is to digitalize the Schwarz Group. SCRM provide digital tools to all Schwarz businesses that enables them to understand and connect with the customer to boost their revenues.

Values

We are Family: Yes, we are colleagues, but we like to have