Head of Customer Experience

Define, design, and implement the long-term vision and strategy for customer experience across all physical and digital touchpoints of the company, ensuring seamless, personalised, and consistent interactions aligned with customer expectations and satisfaction goals, with the aim of improving retention, enhancing brand reputation, and contributing to the airline's long-term growth and success.

Responsibilities / Accountabilities :

• Develop and implement a customer experience strategy that enhances passenger satisfaction across all touchpoints, from booking to post-flight.
• Deliver a cohesive, customer-focused approach that ensures passengers enjoy a seamless and satisfying journey from start to finish.
• Ensure consistency across the customer journey by overseeing and aligning experiences across digital platforms, check-in, boarding, in-flight, and post-flight services.
• Provide a seamless, personalised, and consistent journey for all customers, meeting and exceeding their expectations.
• Champion a customer-centric culture by promoting a company-wide focus on customer experience and prioritizing customer satisfaction at all organisational levels.
• Foster a culture where employees at every level are committed to delivering an exceptional customer experience.
• Design the strategy for aircraft interiors, set SLAs, and manage governance processes with maintenance to ensure aircraft standards meet customer expectations.
• Provide well-maintained, comfortable, and aesthetically pleasing aircraft interiors that align with customer needs and enhance satisfaction.
• Design the ground experience by partnering with the ground team, commercial teams, and service providers to ensure services meet customer expectations, revenue targets, and operational deliverability.
• Create a seamless and efficient ground experience that satisfies customers, supports commercial goals, and integrates effectively with digital and frontline teams.
• Design the in-flight experience by collaborating with cabin crew and service providers to meet customer expectations, revenue targets, and operational feasibility.
• Provide a memorable and high-quality in-flight experience that balances passenger satisfaction and commercial objectives.
• Develop customer standards, SLAs, and training programs to equip staff, from frontline employees to management, with the skills to deliver exceptional customer service.
• Ensure all employees are aligned and empowered to uphold high standards of customer experience across all touchpoints.
• Leverage technology and drive the adoption of innovative tools and systems, including AI, throughout the customer journey.
• Enhance the efficiency, personalisation, and quality of customer interactions by integrating advanced technological solutions.
• Ensure regulatory compliance by aligning customer experience practices with aviation industry regulations and standards, including food safety.
• Maintain compliance with all regulatory requirements, safeguarding customer trust and operational integrity.
• Design the customer experience response for emergencies, including checklists, processes, and procedures, and provide support during emergency situations.
• Ensure a prepared and efficient response to emergencies that prioritises customer safety, support, and satisfaction during critical incidents.
• Organize and manage the team, promoting their development, teamwork and communication, between their collaborators and the rest of the Company.
• Perform any other responsibility or function that is assigned inherent to the job.
• Fulfill the mission of the job if it is in the employee's hand.

Main Relationships :

• Cabin Crew: To ensure the in-flight experience aligns with customer expectations, revenue targets, and operational feasibility by collaborating on service delivery, training, and performance.
• Ground Operations: To design and implement seamless ground experiences by coordinating with ground teams to meet customer satisfaction goals and operational standards.
• Commercial: To align customer experience strategies with revenue objectives and brand positioning, ensuring a balanced focus on satisfaction and profitability.
• IT: To leverage technology and implement innovative tools, such as AI, to enhance personalisation, efficiency, and customer satisfaction across all touchpoints.
• Maintenance: To manage aircraft interior standards and governance processes, ensuring that cabin conditions meet customer expectations and safety requirements.
• All Customer Areas: To foster consistency and alignment across all customer-facing departments, ensuring a cohesive approach to delivering an exceptional customer journey.
• Inflight Retail Suppliers: To design and optimise the in-flight retail offering, ensuring it meets customer preferences, enhances satisfaction, and contributes to revenue generation.
• Ground Agents: To ensure ground services are delivered to the expected standards, meeting customer needs while supporting operational efficiency and satisfaction goals.
• Airports: To collaborate on providing a seamless and positive customer experience during airport interactions, including check-in, boarding, and baggage handling.

Requirements :

• Advanced degree in business administration, customer experience management, or a related field. (Preferred)
• Comprehensive understanding of business operations and customer-centric procedures.
• Expertise in customer experience strategies and tools, including the integration of innovative technologies such as AI across the customer journey.
• Strong knowledge of regulatory compliance standards within the aviation industry, including food safety and emergency response protocols.
• Familiarity with the complexities of physical and digital customer touchpoints, ensuring alignment and consistency.
• Understanding of service level agreements (SLAs), training program development, and governance processes for customer service excellence.
• Proven results in leading and transforming customer experience within an airline.
• Extensive experience in leadership roles focused on customer experience, with a strong preference for experience in the airline industry.
• Experience in managing cross-functional teams and implementing strategic initiatives.
• Demonstrated success in designing and implementing end-to-end customer journey strategies that enhance satisfaction, retention, and revenue growth.
• Experience collaborating with internal teams such as Cabin Crew, Ground Operations, IT, Maintenance, and Commercial to achieve seamless customer experiences.
• Proven ability to engage and align external stakeholders, including inflight retail suppliers, ground agents, and airports, to deliver high-quality customer interactions.
• Hands-on involvement in addressing and resolving customer pain points, supported by analytical and creative problem-solving approaches.
• Experience in risk analysis and assessment, ensuring robust responses to operational challenges and emergencies.