Global Media Strategy

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We are hiring a Global Media Strategy & Innovation Director for one of the world’s leading global media and communications groups, partnering with many of the world’s most iconic brands.

With a strong international footprint, the group sits at the forefront of media strategy, communications planning, digital innovation and the rapidly evolving media landscape.

They combine strategic thinking, creativity, technology and deep understanding of consumer behaviour to help global brands build stronger connections with their audiences and drive business growth.

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You will be responsible for delivering global media strategy, planning & marketing communications excellence, and guide local markets in the same direction.

You will keep the client’s global media approach ahead of changing consumers, channels, platforms & technologies.

You will work to ensure that we create exceptional work and foster strong relationships with clients, local markets, and partners.

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• Own and drive the global communications and media strategic direction for final client, ensuring alignment with the brand’s business and marketing ambitions.
• Translate complex business and marketing challenges into clear, actionable communication strategies.
• Go beyond the initial client brief to uncover underlying business, brand and consumer challenges and identify new opportunities for growth.
• Challenge assumptions and reframe strategic questions where this can create greater impact and business value.
• Lead the strategic development of key global brand, product and content campaigns.
• Develop compelling strategic narratives that connect business objectives, consumer insight and communication opportunities.
• Develop integrated communication ecosystems connecting audiences, customer journeys, paid, owned and earned media, content, partnerships and cultural opportunities.
• Define the role communications and media should play across different stages of the consumer journey.
• Connect channels, audiences, moments and messaging into coherent strategic architectures.
• Ensure communications strategies contribute to both brand building and business outcomes, balancing long-term brand growth with shorter-term commercial objectives.
• Work closely with specialist teams across digital, social, content, partnerships, data and activation to translate strategy into execution.
• Lead the strategic definition and understanding of audiences across the global account.
• Integrate consumer research, first-party data, behavioural signals, social and cultural intelligence, market insights and other available data sources to build a richer understanding of consumers.
• Market and consumer research tools (Kantar, AIMC, GWI, TGI, NIELSEN and similar sources).
• Transform audience and market insights into actionable communication and growth opportunities.
• Ensure strategic recommendations are evidence-led and connected to measurable brand, marketing and business outcomes.
• Incorporate effectiveness learnings, measurement frameworks and market performance into the continuous evolution of strategy.
• Identify emerging consumer behaviours, trends, opportunities and risks that could influence the client’s business.
• Raise the overall standard of strategic and communications planning across markets.
• Translate global strategic direction into clear frameworks, principles and tools that enable markets to develop locally relevant strategies while protecting global consistency and brand ambition.
• Guide and challenge local agencies and markets in the development of their strategic plans.
• Ensure local plans reflect the global strategic direction while recognising meaningful differences in market maturity, consumer behaviour and business priorities.
• Create an active two-way feedback loop between HQ and markets, ensuring local insights, challenges and opportunities contribute to the evolution of global strategy.
• Identify best practices and scalable strategic solutions across markets and facilitate their adoption globally.
• Own and continuously evolve the final Client's Global Innovation Framework, ensuring adoption both centrally and across markets.
• Define a clear innovation agenda connected to the client’s business, brand and communications priorities.
• Identify emerging opportunities across media, technology, data, AI, consumer behaviour, content and new communication models.
• Move innovation beyond experimentation by identifying opportunities that can be tested, measured and scaled across markets.
• Work with global and local teams, media partners and technology partners to devel