Demand Generation Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in Spain.

Join a growing international marketing team and take ownership of the demand-generation engine driving measurable B2B growth.
You will combine paid acquisition, CRM management, marketing automation, and lifecycle marketing to turn campaigns and customer signals into qualified business opportunities.
Working closely with Sales, Product Marketing, and Events & Community, you will build scalable processes that improve lead quality and conversion.
You will manage the operational foundations of the marketing funnel, from audience segmentation and lead nurturing to reporting and attribution.
Through continuous experimentation and data-driven optimization, you will identify the most effective channels, messages, and customer journeys.
You will collaborate with an international team of experts across marketing, product, engineering, and commercial functions.
This is an opportunity to make a direct impact on growth while developing your expertise in the evolving AdTech and programmatic advertising landscape.

Accountabilities

You will build and optimize a repeatable demand-generation and lifecycle marketing engine, ensuring that campaigns, CRM processes, and customer engagement activities contribute to measurable business growth. Your responsibilities will include:

• Plan and execute targeted B2B acquisition campaigns across relevant paid channels, testing audiences, messaging, and conversion paths to generate qualified leads.

• Own the marketing-qualified lead (MQL) process, including lead capture, segmentation, scoring, routing, and nurturing in close collaboration with Sales.

• Develop and optimize email campaigns, newsletters, and lifecycle communications to deliver relevant messages to the right audiences at the right time.

• Manage and continuously improve HubSpot or comparable marketing automation tools, forms, campaign tracking, and supporting MarTech integrations.

• Build automated workflows that streamline marketing operations, reduce manual tasks, and improve campaign execution.

• Create reporting dashboards to monitor funnel performance, campaign effectiveness, lead quality, and lifecycle engagement.

• Translate marketing data and performance insights into actionable recommendations and optimization strategies.

• Collaborate with Marketing and Sales leadership on account-based marketing (ABM), target-account activation, and lead follow-up processes.

• Design and run experiments across landing pages, conversion journeys, paid channels, and, where relevant, SEO and answer engine optimization (AEO).

• Maintain accurate CRM data, audience lists, and attribution processes while proactively identifying and resolving workflow or integration issues.

• Partner with Product Marketing and Events & Community teams to support product launches, content initiatives, events, and partner campaigns through coordinated demand-generation and nurturing programs.

Requirements

The ideal candidate is a hands-on, analytical B2B marketer who enjoys building efficient marketing systems and turning data into sustainable growth. You should bring:

• At least 2 years of practical experience in demand generation, B2B growth marketing, lifecycle marketing, CRM, or marketing operations. Experience in AdTech is preferred.

• Strong hands-on knowledge of HubSpot or a comparable CRM and marketing automation platform, including segmentation, workflows, email campaigns, and reporting.

• Experience planning, executing, and optimizing B2B paid acquisition campaigns, with a strong understanding of how to attract and convert business audiences.

• Practical experience with LinkedIn Ads and Google Ads.

• Experience with Generative Engine Optimization (GEO) is a strong advantage.

• Ability to interpret marketing data and develop compelling insights and messaging that differentiate products in competitive markets.

• Strong analytical and organizational skills, with confidence working with funnel metrics, campaign tracking, lead quality indicators, and performance dashboards.

• A process-oriented mindset and enthusiasm for connecting tools, troubleshooting systems, and building reliable automated workflows.

• Ability to manage marketing operations independently, from initial setup through ongoing optimization.

• Understanding of lead lifecycle management, MQL handoffs, and collaboration between Marketing and Sales teams.

• Familiarity with account-based marketing (ABM) is an advantage.

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