Manager Market Research

hace 1 mes

Madrid, España CH01 CHE Fresenius Medical Care (Schweiz) AG A tiempo completo

Manager Market Research (m/f/d) - Market Insights & Analytics

Manager Market Research (m/f/d) - Market Insights & Analytics

Locations: CREMONA, Cremona, Italy; s-Hertogenbosch, Netherlands; GBR Huthwaite - Office; Tres Cantos, Madrid, Spain

Time Type: Full time

Posted on: Posted 2 Days Ago

Job Requisition ID: R0166718

Position Responsibilities:

  • Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process.
  • Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys).
  • Work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech.
  • Bring research to life by storytelling, and lead key insights into discussions and strategy.
  • Manage multiple vendors, timelines, and execute research across key clusters (globally).
  • Serve as a central contact for all market research needs, supporting campaigns, new product development, and sales base research.
  • Set professional standards and ensure compliance with guidelines & rules in implementing.
  • Archive and manage the acquired and collected data material.
  • Collaborate in the creation of revenue and sales models.

Critical Deliverables:

  • Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care and commercial).
  • Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
  • Lead, execute, and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions.
  • Test, develop, and, if necessary, apply new market research approaches and methods.
  • Drive insight-driven decision using “so what” mindset, in explaining research results and providing clear guidelines on recommendations.
  • Execute and serve as a VOC expert, including survey creation, design, and execution to derive insights.

Qualifications:

  • Master’s Degree in Marketing, Business Administration, Economics, Statistics, or other relevant subjects.
  • 3-5+ years’ experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization is required.
  • Must be able to manage and develop interns and contractors.
  • Well-rounded experience with various research tools and methodologies.
  • Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis.
  • Advanced data mining and visualization skills; experience with Tableau or similar.
  • Experience working with large data sets originating from multiple sources.
  • Ability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritization.
  • Strong project management and organizational skills, attention to detail, and accuracy.
  • Very good presentation, verbal, and written communication skills to influence others and inspire action.
  • Collaborative, team player, builds strong relationships.
  • Experience in the healthcare industry is preferred.
  • Technical understanding of Marketing Operations tools, including Campaign Management.
  • Experience in survey design and tools like Qualtrics and/or other survey platforms.
  • Exposure to programming skills and statistical modeling (like SAS or R or Python).
  • Fluent English language skills; additional language skills (German, Spanish, etc.) would be a plus.
About Us

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

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