Marketing Lead

hace 1 día

Barcelona, Barcelona, España Loyal Guru A tiempo completo

Marketing Lead – Fuel Our SaaS B2B Growth

Hi There 

At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.

What We Expect from You

  • Strategy Development:
    Define and implement marketing strategies that align with the company's objectives, enhancing brand visibility and driving lead generation.
  • Inbound Marketing & Lead Generation:
    Develop and execute inbound marketing campaigns that attract and convert qualified leads.
  • Campaign Leadership:
    Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector.
  • Team Management:
    Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution.
  • Cross-Functional Collaboration:
    Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey.
  • Content Creation & Communication:
    Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences.
  • Market Research & Competitive Analysis:
    Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts.
  • Customer-Centric Focus:
    Champion customer development, optimize experiences, and drive 1:1 personalization strategies, leveraging customer data platforms and journey optimization.
  • Team Building:
    In the future, build and lead a high-performing marketing team to support organizational growth.

Skills and Experience

  • Proven Experience:
    Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies.
  • Product Marketing Background:
    Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools.
  • Team Leadership:
    Proven ability to lead and mentor team members, fostering collaboration and growth.
  • Technical Proficiency:
    Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design/editing skills (e.g., Canva, Photoshop) are a plus.
  • Analytical and Operational Mindset:
    Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance.
  • Collaborative Leadership:
    A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts.
  • Digital Marketing Tools:
    Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage.
  • Excellent Communication:
    A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences.
  • English Proficiency:
    Strong ability to communicate effectively in English.

What You'll Do

  • Define and Execute Marketing Strategies:
    Align marketing initiatives with the company's vision and growth objectives.
  • Manage Your Team:
    Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution.
  • Conduct Market Research:
    Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.
  • Drive Inbound Campaigns:
    Create and implement inbound marketing campaigns that generate and convert qualified leads.
  • Oversee Media & Industry Relations:
    Take charge of the company's advertising, public relations, and communications efforts.
  • Coordinate Promotional Efforts:
    Lead digital and promotional campaigns, with a focus on engaging the food retail sector.
  • Ensure Brand Cohesion:
    Work with all customer-facing departments to deliver a consistent and impactful brand experience.
  • Measure and Optimize:
    Track the impact of marketing activities, continuously refining strategies based on data and insights.
  • Optimize the Customer Journey:
    Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement.

What Benefits Do We Offer?

We Care About You:

  • 50% discount on private health insurance
  • Access to wellbeing benefits with Wellhub
  • Discounts on gyms and fitness activities ‍
  • Save more with Cobee

Flexibility for Your Daily Life:

  • Flexible schedules
  • Reduced working hours on Fridays and in August
  • Hybrid or full remote work options

Time for Yourself:

  • Your birthday off—because you deserve to celebrate
  • 25 days of paid vacation

Professional Growth:

  • Training budget

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