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B2B Marketing Lead

hace 2 semanas

Barcelona, Barcelona, España Robinwood Activity Centres A tiempo completo

Key Responsibilities :

  • B2C Marketing campaigns: Deliver, track, perform and report effective social media, email, and paid digital marketing campaigns on our B2C channels (paid Ads, social media, crm, affiliates, KOLs).
  • Collaborate with in-house designers and freelancers to work on daily projects.
  • B2B Community Management: Oversee and grow our B2B community (clients, leads, newsletter subscribers) fostering strong relationships through social media, forums, and other channels.
  • Channel Management: Manage and execute campaigns across LinkedIn, Twitter, Telegram, Email.
  • Lead Generation: Develop and execute lead generation strategies that drive qualified B2B leads, using inbound tactics, and closely monitor campaign performance.
  • Lead Magnet Campaigns: Design, implement, and optimize lead magnet campaigns to attract and engage high-quality leads, ensuring a smooth funnel from awareness to conversion.
  • Paid Campaigns: Manage and optimize paid advertising campaigns, including Google Ads, to increase visibility and drive traffic to EtherMail website.
  • Develop assets and copy for A/B tests to continuously improve campaign performance and maximize ROI.
  • Webinars: Plan, host, and promote webinars/virtual events to engage with the community, provide valuable content and insights, as well as showcase EtherMail's product offerings, industry expertise, and thought leadership.
  • Measure the success of these activities to continually improve the process.
  • Co-Marketing Activities with partners: Identify and execute co-marketing campaigns with strategic partners, aiming to expand EtherMail's reach, build brand awareness, and generate leads.