MarTech Specialist

Who We AreAt Spoki, we’re redefining how businesses communicate with their customers through innovative technology, 3x YoY growth, and a vision to become a unicorn. We empower businesses worldwide with conversational commerce tools that optimize marketing, sales, and customer support—making every interaction seamless, efficient, and personalized. With WhatsApp as our core channel and new AI-powered solutions across voice and SMS, we’re on a mission to help millions of businesses thrive through exceptional customer experiences. Joining Spoki means being part of a passionate and ambitious team ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do.We Are Hiring: MarTech SpecialistYour Role As a MarTech Specialist at Spoki, you'll be the engineering force behind our digital growth engine. This is a full-stack role for a creative problem-solver who lives at the intersection of code, data and marketing. You'll own our marketing web properties end-to-end, build intelligent automation systems, and create tools that help us scale from thousands to millions of customers.Your Responsibilities Web Development & Optimization: Architect, develop and maintain our marketing website and future web applications using modern tech stacks (Next.js, React, WordPress, TypeScript, Tailwind CSS). Lead back-end development, writing clean, efficient code, integrating APIs, and powering our marketing stack. Build our front-end to create engaging, responsive, and highly optimized user experiences. Work closely with our creative team to convert UI designs from Figma into fast, clean, production-ready code. Manage the web infrastructure, including hosting environments on platforms like Google Cloud Project and database management with Firebase. Growth & AI Implementation: Collaborate with the marketing team to implement effective tracking and analytics solutions using tools like Google Tag Manager and Segment. Develop and execute technical SEO strategies to maximize organic visibility and drive qualified traffic. Integrate AI services like OpenAI API and Google Vertex AI to build intelligent automations for content personalization, lead scoring, and customer interaction analysis. Conduct A/B tests and data analysis to identify key growth levers and optimize the conversion funnel. Automation & Process Engineering: Write custom scripts to automate complex data manipulation, reporting, and system integration tasks that go beyond the capabilities of standard tools. Integrate third-party services, CRMs (HubSpot), and internal systems to create a seamless, automated flow of information across the company. Design and implement robust automation workflows using both code-first and low-code platforms like n8n.What We're Looking For Core Skills (Must-Have) Strong JavaScript/TypeScript and front-end development skills (Next.js, HTML5, Tailwind CSS). Full-stack mindset: comfortable writing both client- and server-side code. API integration experience: you know how to connect systems using REST APIs and webhooks. Git/GitHub for version control. Problem-solving ability: you can figure things out, debug issues, and find elegant solutions. Comfortable working with databases. Experience or a strong interest in working with AI APIs (like OpenAI, Vertex AI). Collaborative, results-driven and capable of managing multiple projects in a fast-paced environment. 3-5 years of experience (or equivalent skills if you're a fast learner with a strong portfolio of past projects).Bonus Skills (Nice-to-Have) WordPress or HubSpot development experience. Python scripting for automation and data tasks. Experience with marketing tools and analytics platforms. Cloud platforms (Google Cloud) and database management. Experience or an interest in technical SEO. Previous experience in a high-growth startup or marketing tech role.Who You Are Builder mentality: you love creating things from scratch and seeing them come to life. Growth-minded: you're excited about work that directly drives business results. Self-directed: you can manage your time, prioritize effectively, and don't need constant oversight. Curious learner: you're comfortable picking up new technologies as needed, especially AI. Clear communicator: you can explain technical concepts and collaborate across teams. Strong English skills (written and spoken); Spanish is a bonus.Work Policy for Barcelona This is a onsite position based at the Aticco Bogatell coworking space in Barcelona. Employees working from the Barcelona office must spend 1 full week at the San Vito dei Normanni (Italy) office every 3 months (i.e., at least 4 times per year). The travel schedule will be defined in agreement with the manager. Expenses: 100% of travel and accommodation expenses are reimbursed by Spoki.What We Offer Join a company poised for global expansion. Work with an international, passionate, supportive and talented team dedicated to excellence. Tech gear: Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd WideScreen Monitor. Meal vouchers to fuel your day. Possibility of accessing the Spoki stock option plan. Regular team-building events and celebrations. Access to cutting-edge technologies and resources to stay at the forefront. Competitive compensation: Gross salary ranging from €30,000 to €40,000/year, with performance-based adjustments.Our Selection Process Our tailored process includes: A structured interview with our hiring manager. A technical evaluation to assess your expertise. A final meeting with the leadership team.