CRM & Database Specialist

At Spoki, we’re redefining how businesses communicate with their customers through innovative technology, 3x YoY growth, and a vision to become a unicorn. We empower businesses worldwide with conversational commerce tools that optimize marketing, sales, and customer support—making every interaction seamless, efficient, and personalized. With WhatsApp as our core channel and new AI-powered solutions across voice and SMS, we’re on a mission to help millions of businesses thrive through exceptional customer experiences. Joining Spoki means being part of a passionate and ambitious team ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do.We Are Hiring: MarTech SpecialistAs a MarTech Specialist at Spoki, you'll be the engineering force behind our digital growth engine. This is a full-stack role for a creative problem-solver who lives at the intersection of code, data and marketing. You'll own our marketing web properties end-to-end, build intelligent automation systems, and create tools that help us scale from thousands to millions of customers.Web Development & Optimization: Architect, develop and maintain our marketing website and future web applications using modern tech stacks (Next.js, React, WordPress, TypeScript, Tailwind CSS). Lead back-end development, writing clean, efficient code, integrating APIs, and powering our marketing stack. Build our front-end to create engaging, responsive, and highly optimized user experiences. Work closely with our creative team to convert UI designs from Figma into fast, clean, production-ready code. Manage the web infrastructure, including hosting environments on platforms like Google Cloud Project and database management with Firebase. Develop and execute technical SEO strategies to maximize organic visibility and drive qualified traffic. Integrate AI services like OpenAI API and Google Vertex AI to build intelligent automations for content personalization, lead scoring, and customer interaction analysis. Conduct A/B tests and data analysis to identify key growth levers and optimize the conversion funnel. Write custom scripts to automate complex data manipulation, reporting, and system integration tasks that go beyond the capabilities of standard tools. Integrate third-party services, CRMs (HubSpot), and internal systems to create a seamless, automated flow of information across the company. Strong JavaScript/TypeScript and front-end development skills (Next.js, HTML5, Tailwind CSS). ~ Full-stack mindset: comfortable writing both client- and server-side code. ~ Git/GitHub for version control. ~ Comfortable working with databases. ~ Collaborative, results-driven and capable of managing multiple projects in a fast-paced environment. ~3-5 years of experience (or equivalent skills if you're a fast learner with a strong portfolio of past projects).WordPress or HubSpot development experience. Python scripting for automation and data tasks. Cloud platforms (Google Cloud) and database management. Curious learner: you're comfortable picking up new technologies as needed, especially AI. Strong English skills (written and spoken); Spanish is a bonus.Employees working from the Barcelona office must spend 1 full week at the San Vito dei Normanni (Italy) office every 3 months (i.e., Expenses: 100% of travel and accommodation expenses are reimbursed by Spoki.Join a company poised for global expansion. Gross salary ranging from €30,000 to €40,000/year, with performance-based adjustments.