Marketing Manager
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* Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.
* Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.
* Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.
* Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.
* Create and coordinate Energiot’s social media presence, PR activities, and high-quality content.
* Plan and coordinate Energiot’s presence at industry events.
* Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences.
* Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities.
* Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials.
* Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities.
* Define, monitor, and improve marketing KPIs.
* Manage freelancers, agencies, designers, copywriters, and other external collaborators. Qualifications
* Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.
* Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.
* Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.
* Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.
* Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.
* Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance.
* Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution.
* Excellent written and verbal communication skills in English and Spanish.
* Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners.
* Hands‑on, autonomous, and proactive mindset, comfortable working in a fast‑moving startup environment.
* Strong analytical mindset and ability to connect marketing actions with commercial outcomes.
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