Senior Group Brand
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This is a new role: you’ll set the strategy for every brand in the group, run our core brand end‑to‑end, lead the launch of a new corporate brand, own media planning and investment, and build an in‑house studio
Brand strategy and architecture for the full portfolio — what each brand is for, who it’s for, and how they relate to each other
The codes, tone of voice, approval process and measurement standard every brand is held to
Direct management of our core consumer brand across three markets
The launch and rollout of a new corporate brand
Social and community, for our core brand and for the categories without a brand of their own
Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation
The central media buying desk
An in‑house creative studio — creative, content, design and production, with local-language capability
The agency roster and the in‑housing programme that consolidates it
Benefits
Range of development programs and resources designed to help you thrive in a way that suits you
Unlimited therapy and coaching sessions through our BetterUp partnership
‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)
Quarterly engagement surveys
Hybrid working set-up (differs for each role)
Strong command of brand governance (codes, verbal identity, approvals)
Fluent in English
Experience building or running an in‑house creative studio, or leading a significant agency in‑housing programme
PR experience in a business with real public exposure
Media strategy, planning and investment experience at scale, including negotiating major contracts
A track record of building capability that didn’t exist before, not just improving what did
Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output
Experience building or overhauling a brand architecture across multiple brands
Senior brand leadership in a multi‑brand or portfolio business, owning strategy rather than executing someone else’s
Experience launching a corporate or holding brand, or a comparable large‑scale brand programme
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