CRM Specialist

Hello

We're looking for a CRM Specialist to join our global Lifecycle team and help us drive growth in the French Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems.

Hello

We're looking for a CRM Specialist to join our global Lifecycle team and help us drive growth in the French Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems.

The Role We're looking for a technically sharp and execution-oriented

CRM

Specialist

to support lifecycle and outreach operations for the

French

market . Sitting at the intersection of marketing automation, lead activation, and SDR enablement, you'll play a critical role in building and optimising the programmes that convert leads into pipeline.

Reporting to the

Global Lifecycle Strategy Manager , you'll work within a growing team of specialists, contributing to the global lifecycle motion while owning French market execution end-to-end.

What You Will Be Doing Lead Activation & Lifecycle Execution

Build and execute activation and reactivation sequences for French market leads, targeting the right triggers, timing, and channels.

Manage lead nurturing flows, onboarding programmes, and re-engagement campaigns across the funnel.

Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team.

SDR Enablement & Marketing Alignment

Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the French market.

Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff.

Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences.

Automation & AI-Powered Operations

Identify and implement automation opportunities to improve funnel velocity and conversion rates.

Use AI-assisted tools for copywriting, sequence creation, and outreach personalisation at scale.

Contribute to the team's AI tooling experimentation, testing new approaches for segmentation and lead prioritisation.

Tools, Reporting & Data Hygiene

Manage campaign calendars and ensure accurate lead attribution across touchpoints.

Maintain data quality standards for lead routing, enrichment, and CRM hygiene.

Analyse campaign and activation performance, extracting insights to share with the wider Lifecycle and Revenue Marketing teams.

Build and maintain basic dashboards to track activation rates, funnel velocity, and campaign ROI.

Your Profile

Fluent in English and French (written and spoken)

2–3 years of experience in lifecycle marketing, demand generation, marketing operations, or a related field.

Hands-on experience with CRM and marketing automation platforms — HubSpot experience is a strong plus.

Familiarity with sequencing or outreach tools (e.g. Outreach, Salesloft, Apollo) is valued.

Comfortable using AI tools day-to-day — for writing, research, automation, or analysis.

Strong organisational skills and attention to detail, with a bias toward execution.

Data-driven mindset: you use metrics to diagnose problems and prioritise action.

Comfortable working cross-functionally with SDRs, Field Marketing, and global stakeholders.

Tools & Stack HubSpot, Outreach / Salesloft, Apollo / Clay, ChatGPT / Claude, Notion / Confluence. Familiarity with PowerBI/Looker or similar reporting tools is a plus.

Perks of being part of Factorial

High growth, multicultural and friendly environment

Alan as private health insurance

Healthy life with Wellhub (Gyms, pools, outdoor classes)

Save expenses with Cobee

Language classes

Breakfast in the office and organic fruit

Food discounts with Nora

Pet Friendly

Much more that we'll spill during the interview process

About Factorial At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

We believe in diverse talent:

we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identit