Senior Demand Generation Manager

About Ditto At Ditto, we're redefining digital trust. Our unified identity platform helps banks, financial institutions, governments and other regulated organisations verify identities, prevent fraud and deliver secure digital experiences through identity verification, authentication, passwordless access and mobile threat defence. As we continue to grow globally, we're building a continuous trust platform that protects every interaction across the customer journey. We're a global team with a startup mindset—moving fast, thinking big and empowering people to make an impact from day one. Led by CEO Gonzalo Alonso and an experienced leadership team, we're on a mission to make digital trust simple, secure and accessible. The Role We're looking for an experienced Senior Demand Generation Manager to own and shape how Ditto creates pipeline. This is a hands-on role with real autonomy: you'll set the strategy, build the programme and run the campaigns yourself. Our buyers are banks, financial institutions and regulated organisations. Deals are complex, involve several stakeholders and take time. So we want someone who thinks beyond the individual lead. You'll engage whole buying groups, grow marketing‑influenced pipeline and help our sales team win the accounts that matter most. You'll work across every channel that makes sense—search, answer engines, LinkedIn, email, ABM, webinars, events and outbound support. You'll move fast, test ideas quickly and scale what works. You'll also use AI tools, including LLMs such as Claude, to work smarter and at a pace that suits a growing business. You'll report to marketing leadership and work closely with sales, product marketing, content and our wider leadership team. Where You'll Make an Impact In this role, you'll:
* Own the demand generation function. Set the strategy, plan and budget for demand generation, and take full accountability for the results.
* Generate high‑quality demand across the buying group. Look beyond the MQL to the MQA, engaging and influencing every stakeholder in complex, multi‑person buying decisions. MQLs remain a key measure in the short term, but your focus is marketing‑influenced pipeline, not just marketing‑generated pipeline.
* Run account‑based marketing. Work with sales to agree target accounts, build tailored one‑to‑few and one‑to‑many programmes, and use intent and engagement data to prioritise effort.
* Lead multi‑channel campaigns. Working in conjunction with partners and agencies, plan and deliver integrated campaigns across paid search, SEO and answer engine optimisation (AEO), LinkedIn advertising, email, webinars, events and partner channels — choosing the right mix for each audience and goal.
* Build and optimise search and answer engine visibility. Work with our SEO/AEO agency to grow Ditto's presence in traditional search and in AI‑driven answer engines, so buyers find us wherever they research.
* Drive LinkedIn and paid media performance. Plan, launch and optimise LinkedIn campaigns (including Thought Leader Ads and Conversation Ads) and paid search programmes, managing spend to clear cost and pipeline targets.
* Get the most out of HubSpot. Build email nurture journeys, lead scoring, segmentation and workflows that move accounts through the funnel.
* Support outbound. Work with sales and SDRs to create sequences, messaging and plays that align outbound activity with marketing campaigns.
* Test, learn and iterate. Design and launch campaigns quickly to test specific hypotheses, measure the results, and refine until they work — then scale them.
* Bring new ideas. Use modern and emerging techniques, including growth hacking, automation and AI, to deliver pace and scale in a startup environment.
* Monitor, evaluate and improve. Track performance across every channel and campaign, and make changes based on what the data tells you.
* Report clearly. Maintain accurate management reports and dashboards for marketing leadership and the wider leadership team, covering pipeline, attribution, spend and return. Who You Are You're someone who:
* Is bold, brave and curious. You want to understand what the market really needs, and you have the confidence to test, fail, revise and win.
* Owns your work. You've run your own function before. You make decisions confidently and independently, and you know when to ask for advice.
* Is a genuine team player. You get results by working closely with marketing colleagues, sales and the wider Ditto team.
* Communicates clearly. You can explain complex marketing ideas in plain business language that anyone can follow, and you understand why good communication matters.
* Is driven by data, but not ruled by it. You use numbers to guide decisions, while still trusting your judgement and creativity.
* Embraces AI. You already use LLMs, ideally Claude, to boost productivity, work more efficiently and raise the quality of your output.
* Moves at pace. You're comfortable with ambiguity and enjoy building things in