Marketing Tech Inno, Media and S&I Lead
hace 2 días
Short Intro and About the Job
At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably produced foods and beverages that nourish people’s lives.
As the largest Certified B Corporation in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.
In IT & Data, we inspire and empower Danone through the world of tech and data. Our mission is that, by 2025, technology and data are strategic differentiators of Danone, powered by an agile IT & Data organisation.
As Marketing Tech Inno, Media and S&I Lead, you will play a key role in delivering both the IT & Data mission and renew ambition by enabling business growth through technology and data.
The mission of the Marketing Tech Innovation, Media and S&I Lead is to spearhead the integration and advancement of cutting-edge technology solutions, including AI, within the marketing domain.
This role is crucial in driving innovation, overseeing media-related IT initiatives, and leading the commercial IT aspects of Strategy & Insights (S&I), ensuring close collaboration with business functions and the Data & Analytics (D&A) team.
The Marketing Tech Innovation, Media and S&I Lead will be responsible for the IT governance of media initiatives, exploring, and implementing technological innovations in marketing, and leading the IT implementation for S&I.
This role requires a strategic leader who can navigate the intersection of IT, marketing, media, and data analytics to promote a culture of innovation and data-driven decision-making.
Key accountabilities, deliverables & KPIs, impact on business results
- Identify and leverage emerging technologies, particularly in AI, to enhance marketing strategies and media management.
- Work in tandem with the Global Media VP to unlock the technological capabilities behind media management, ensuring IT initiatives support the overarching media strategy.
- Lead the IT strategy for S&I, collaborating closely with Global S&I and the D&A team to integrate insights into business processes.
- Drive the adoption of innovative tools and practices within the marketing and media teams to improve campaign effectiveness and customer engagement.
- Develop and maintain a roadmap for marketing and media technology initiatives, ensuring they deliver value and are in sync with the media strategy.
- Facilitate cross-functional teams in the execution of tech innovation projects, ensuring timely delivery and strategic alignment.
- Act as a liaison between IT, marketing, media, and D&A teams to ensure seamless communication and collaboration.
About You
Do not hesitate to apply if you have...
- Degree in Information Technology, Marketing, Business Administration, or a related field.
- Extensive experience in marketing technology, media management, and strategy & insights within an IT context.
- Demonstrated ability to lead and implement tech innovation projects, with a strong focus on AI applications in marketing and media.
- Proven track record of operating effectively within complex and matrixed organizations.
- Strong analytical skills with the ability to translate data and insights into actionable strategies.
- Exceptional communication and leadership skills, with the ability to inspire and drive change across multiple teams.
- In-depth knowledge of the latest marketing technologies, media management tools, and AI applications.
- Experience in managing IT projects related to media and strategic insights.
- Familiarity with data analytics tools and methodologies.
About Us, We offer and What's next
At Danone, you will work to make a vision a reality: One Planet, One Health and it doesn’t matter what position you are in to impact it.
Here you will have space to create, to undertake, to grow and above all to be yourself, thanks to our culture of Inclusive Diversity, where we are clear that our differences are what make the difference.
You will work with agile methodologies, in high performance teams where you will learn, influence and contribute to achieve specific objectives and thus grow with the company.
We want you to come and see for yourself, but if you want more information before, click here to convince yourself: Careers at Danone.
And what’s next?
If you have come this far you will have already convinced yourself... Apply
At Danone we are 100% committed to guaranteeing bias-free selection processes and equal opportunities. For this we have trained all the people who participate in them.
Because to work with us, what matters to us is what you can contribute and nothing else.
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