Marketing Automation Specialist

hace 3 semanas

Madrid, España Institut Straumann AG A tiempo completo

ABOUT STRAUMANN

Headquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and tech-niques in our field, we have a tradition of doing more to advance dental regeneration, restora-tion and replacement, as well as patient care. Straumann partners with passionate people who fit in with the agile dynamics of our size-for-success company. People at Straumann appreciate the opportunity to shape our future and create impact. Encouraging leadership and inspiring ideas from our people has guided us through our proud history of pioneering innovations.

JOB PURPOSE

The Marketing Automation Specialist works with our company-wide marketing automation solution to ensure excellence of the email marketing campaign architecture, creation, set-up, execution and monitoring.

The role is within the Digital Marketing & Customer Engagement Team.

While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain.

The Marketing Automation Manager is responsible for executing revenue-driven campaigns with the marketing automation platform by fully leveraging its capabilities. The position holder works closely with designers, developers and project managers to execute email marketing campaigns, lead nurturing programs, and marketing automation initiatives.

The ideal candidate should have a strong understanding of marketing automation tools, email marketing best practices, and data-driven decision making.

The position supports the orchestration of global & local campaigns, portfolio prioritization and campaign brand compatibility.

Main Tasks and Responsibilities

  • Manage and drives all aspects of Marketing Automation and directly supports the Head of Marketing Operations Studio in Madrid.
  • Develop and execute email marketing campaigns (including promotional campaigns), newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
  • Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
  • Support the management, development and maintenance of the marketing automation platform, ensuring that it is fully integrated with other marketing tools and systems and stays up to speed.
  • Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates with a hands-on growth hacking mentality.
  • Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.
  • Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI to optimize our marketing campaigns.
  • Database management with segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
  • Be an expert throughout the entire customer data value chain from: data capture, storage, processing, segmentation, activation, and visualization taking the various customer data sources into consideration (CRM, ERP, Identity & Access Management, Social Media, etc.)
  • Support the SAP Marketing Cloud platform development based on Agile / Scrum methodology
  • Identify performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and deliver quantifiable improvements.
  • Collaborate with internal teams to develop effective email content, messaging, and landing pages to improve campaign performance.
  • Stay up-to-date with email marketing trends and best practices to improve the overall effectiveness of email marketing campaigns.
  • Effectively communicate by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Identify and evaluate new opportunities and emerging trends to stay ahead of the competition.
  • Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders and
  • ImplementStraumann Group'sdigital strategywith our businessesand adjust plansaccordingly by conveying a consistent brand image.
  • Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
  • Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
  • Support management of vendor and agency relationships where required.

Requirements needed

Qualifications:

  • Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work related experience.
  • 3+ years professional experience in marketing automation, preferably in the medical device industry or agency environment with B2B customers.
  • Additional postgraduate and professional qualifications desirable
  • Non-hierarchical team-oriented attitude
  • Strong track record within a marketing / or sales organization
  • Strong analytical skills with experience in data-driven decision making and proficiency in Google Analytics and other marketing analytics tools.
  • Ability to work independently in a fast-paced and dynamic environment, manage multiple priorities and deliver results on time.
  • Proactive and accountable with distinct interpersonal skills to cultivate a network of effective working relationships in an international matrix environment
  • Energetic, commercial, and performance-driven team player with entrepreneurial spirit and strong marketing and commercial execution abilities
  • Able to translate data-driven insights and complex digital topics in a tangible way
  • A passion for recent technology tools and full understanding of global digital marketing platforms
  • Digitally driven mindset to prioritize pragmatic value driven activities with measurable impact
  • Excellent organizational, communication, and presentation skills
  • Thrives living and work in a multicultural environment
  • High level of integrity and commitment
  • Fluent in English (written and spoken), any other language is an advantage

What can you expect from us?

  • An agile and ambitious environment: We are #ChangeMakers.
  • Open, friendly colleagues who #collaborate and #support each other: We are #Players+Learners.
  • The #freedom to #create and #engage: You can leave your #FootprintInDentistry.
  • An employer who invests in our #inspiring corporate #culture.
  • The #opportunity to develop yourself as a person and in your #career. We #grow.
  • #Attractive workplaces at great locations - We are a #GlobalPlayer.
  • To work for the No. 1 in #Dentistry and one of the leading #MedTech companies

#J-18808-Ljbffr

  • Marketing Automation Specialist

    hace 3 semanas

    Madrid, Madrid, España Tbwa ChiatDay Inc A tiempo completo

    body {font-family: Arial,sans-serif;}Marketing Automation & CRM SpecialistXometry is a leading digital marketplace that connects manufacturers with buyers. We are seeking a talented Marketing Automation & CRM Specialist to assist with our email and automation strategies.Create and run campaigns across multiple channels, including email, SMS, and push...

  • Marketing Automation Specialist

    hace 1 mes

    Madrid, Madrid, España Contentsquare A tiempo completo

    Marketing Automation SpecialistAt Contentsquare, we're looking for a skilled Marketing Automation Specialist to join our Global Marketing Operations team. As a key member of our team, you will play a vital role in supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable. Your expertise will focus on...

  • Marketing Automation Specialist

    hace 1 mes

    Madrid, Madrid, España 2K A tiempo completo

    Marketing Automation SpecialistWe are seeking a highly motivated and detail-oriented Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will be responsible for assisting in building, developing, and executing marketing promotional and editorial campaigns in our Marketing Automation platform (Braze).Key...

  • Braze Marketing Automation Specialist

    hace 1 mes

    Madrid, Madrid, España Omega Crm A tiempo completo

    Job Title: Braze Marketing Automation SpecialistAbout the Role: We are seeking a highly skilled Braze Marketing Automation Specialist to join our team at Omega CRM. As a key member of our marketing practice, you will be responsible for developing and implementing innovative marketing automation solutions using Braze.Key Responsibilities: Investigate and...

  • Marketing Automation Specialist

    hace 4 semanas

    Madrid, Madrid, España Expedia Group A tiempo completo

    Job Title: Marketing Automation and Campaign SpecialistWe are looking for a Marketing Automation and Campaign Specialist who will support Expedia Group's marketing efforts to our 38,000+ demand partners across two Expedia Group products.This role has two main sets of responsibilities: Campaign support and Automation support.Campaign Support:Facilitate...

  • Digital Marketing Automation Specialist

    hace 2 semanas

    Madrid, Madrid, España Publicis Groupe A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Publicis Groupe.

  • Marketing Automation Specialist

    hace 1 mes

    Madrid, Madrid, España Contentsquare A tiempo completo

    We are seeking a highly skilled Marketing Automation Specialist to join our Global Marketing Operations team at Contentsquare. As a key member of our team, you will play a vital role in supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to...

  • Digital Marketing Automation Specialist

    hace 1 semana

    Madrid, Madrid, España Publicis Groupe A tiempo completo

    Job DescriptionWe are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Publicis Groupe.About the RoleThis is an exciting opportunity for a professional with expertise in executing marketing automation campaigns using Adobe Campaign Classic and Salesforce. The successful candidate will be responsible for creating,...

  • Digital Marketing Automation Specialist

    hace 3 semanas

    Madrid, Madrid, España Expedia Group A tiempo completo

    Marketing Automation and Campaign SpecialistWe are looking for a specialist to support Expedia Group's marketing efforts to our 38,000+ demand partners across two Expedia Group products. This role has two main sets of responsibilities: campaign support and automation support.Campaign Support:Facilitate post-campaign learnings and build a knowledge base of...

  • ? Aplica Ya Marketing Automation Specialist

    hace 1 mes

    Madrid, España Institut Straumann Ag A tiempo completo

    .ABOUT STRAUMANNHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and tech-niques in our field, we have a tradition of doing more to advance dental regeneration, restora-tion and replacement, as well as patient care. Straumann...

  • Marketing Automation And Campaign Specialist

    hace 3 meses

    Madrid, España Expedia Group A tiempo completo

    Marketing Automation and Campaign Specialist  We are looking for all this in our marketing automation and campaigns specialist who will support Expedia Group's marketing efforts to our 38,000+ demand partners across two Expedia Group products. We are seeking your experience in running global customer communication campaigns and your technical expertise in...

  • Digital Marketing Automation Specialist

    hace 6 días

    Madrid, Madrid, España Lingokids A tiempo completo

    Lingokids, a pioneering education technology company, is seeking a highly skilled Digital Marketing Automation Specialist to join their team. Salary: €45,000 - €55,000 per annum.About the Role:This is an exciting opportunity to work with a dynamic and innovative company that is revolutionizing children's learning. As a Digital Marketing Automation...

  • Global Marketing Automation Specialist

    hace 1 semana

    Madrid, Madrid, España Contentsquare A tiempo completo

    Contentsquare is a leading digital experience analytics company dedicated to helping businesses better understand their customers and create more human experiences. We're seeking an experienced Global Marketing Automation Specialist to join our team in Paris, London, Barcelona, or Munich.The ideal candidate will have a strong background in marketing...

  • Marketing Automation Specialist

    hace 1 mes

    Madrid, España Institut Straumann Ag A tiempo completo

    ABOUT STRAUMANNHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and tech-niques in our field, we have a tradition of doing more to advance dental regeneration, restora-tion and replacement, as well as patient care. Straumann...

  • Marketing Automation Specialist

    hace 2 semanas

    Madrid, España Straumann Group A tiempo completo

    ABOUT STRAUMANNHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and tech-niques in our field, we have a tradition of doing more to advance dental regeneration, restora-tion and replacement, as well as patient care. Straumann...

  • Marketing Automation Specialist

    hace 3 semanas

    Madrid, España Straumann Group A tiempo completo

    ABOUT STRAUMANNHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and tech-niques in our field, we have a tradition of doing more to advance dental regeneration, restora-tion and replacement, as well as patient care. Straumann...

  • Marketing Automation Specialist

    hace 2 días

    Madrid, España Straumann Group A tiempo completo

    ABOUT STRAUMANNHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and techniques in our field, we have a tradition of doing more to advance dental regeneration, restoration and replacement, as well as patient care. Straumann...

  • Marketing Automation Specialist

    hace 3 semanas

    Madrid, España Straumann Group A tiempo completo

    ABOUT STRAUMANNHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and techniques in our field, we have a tradition of doing more to advance dental regeneration, restoration and replacement, as well as patient care. Straumann...

  • Marketing Automation Specialist

    hace 3 semanas

    Madrid, España Straumann Group A tiempo completo

    ABOUT STRAUMANNHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and tech-niques in our field, we have a tradition of doing more to advance dental regeneration, restora-tion and replacement, as well as patient care. Straumann...

  • Marketing Automation Strategist

    hace 2 semanas

    Madrid, Madrid, España Institut Straumann Ag A tiempo completo

    About StraumannHeadquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. The company has a tradition of pioneering many influential technologies and techniques in its field, shaping the industry's future and creating impact.Role OverviewThe Marketing Automation Specialist works with our...