RRP Digital Retention Manager
hace 2 meses
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now
Learn more:
RRP DIGITAL RETENTION MANAGER
As the RRP Digital Retention Manager, you'll play a crucial role in shaping our digital strategy for Reduced-Risk Products (RRP). Your main focus will be to enhance consumer engagement through an integrated online and offline approach.
Position purpose
- Strategy Implementation: Help execute our digital ecosystem strategy, ensuring a seamless omnichannel experience for consumers.
- Consumer Engagement: Develop and implement strategies to onboard, engage, and retain consumers, including managing local loyalty programs and digital communities.
- Campaign Execution: Bring creative digital campaign ideas to life and ensure they effectively connect online and offline channels.
- Performance Analysis: Continuously track and analyze digital performance metrics to understand user behavior and refine strategies.
Main Areas of Responsibility
- Collaborate in implementing our digital brand marketing strategy by defining and translating brand requirements into actionable digital and CRM objectives.
- Develop and execute strategies to enhance digital consumer retention and loyalty, manage our CRM for growing consumer bases, and drive digital campaign briefs and planning sessions to meet marketing goals.
- Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.
- Build a strong consumer data strategy with effective content plans. Analyze and interpret data to guide online strategies, boost sales, and drive consumer data growth.
- Ensure that all digital channels meet brand requirements and align with overall strategic objectives, both short-term and long-term.
Requirements
- Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field (a Master's degree in a similar area is a plus).
- 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing, ideally in Food, FMCG, Tobacco, or digital agencies. Experience in other industries will also be considered.
- Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus).
- Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization.
- Proven experience in creating and managing loyalty programs, with demonstrated positive growth results.
- Familiarity with marketing technology tools and loyalty platforms (e.g., Open Loyalty) is an asset.
- Strong collaboration, strategic thinking, and project management skills. Highly curious, detail-oriented, and flexible in adapting to new challenges.
Recruitment process
Thank you very much for your interest in the role. You are welcome to apply.
Are you ready to join us? Build your success story at JTI. Apply now
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
-
Digital Retention Manager
hace 3 días
Madrid Centro, Madrid, España Jti A tiempo completoAbout JTIJTI is a global organization that celebrates diversity and inclusivity, with a strong commitment to creating a unique success story for its employees. With a global presence, JTI strives to make a positive impact through its business operations.Job SummaryWe are seeking a highly skilled Digital Retention Manager - RRP to join our team. As a key...
-
Digital Retention Manager
hace 4 días
Madrid Centro, Madrid, España Jti A tiempo completoAbout JTIJTI is a global organization that celebrates diversity and inclusivity, with a strong commitment to creating a unique success story for its employees. With a global presence, JTI strives to make a positive impact through its business operations.Job SummaryWe are seeking a highly skilled Digital Retention Manager - RRP to join our team. As a key...
-
Digital Retention Manager
hace 4 días
Madrid, Madrid, España Japan Tobacco International A tiempo completo**About the Role**We are seeking a highly skilled Digital Retention Manager to join our team at Japan Tobacco International. As a key member of our digital marketing team, you will play a crucial role in shaping our digital strategy for Reduced-Risk Products (RRP).**Key Responsibilities****Strategy Implementation**: Collaborate with our digital marketing...
-
Digital Retention Manager
hace 3 días
Madrid, Madrid, España Japan Tobacco International A tiempo completo**About the Role**We are seeking a highly skilled Digital Retention Manager to join our team at Japan Tobacco International. As a key member of our digital marketing team, you will play a crucial role in shaping our digital strategy for Reduced-Risk Products (RRP).**Key Responsibilities****Strategy Implementation**: Collaborate with our digital marketing...
-
Madrid Centro, Madrid, España JTI - Japan Tobacco International A tiempo completoAbout the RoleJTI - Japan Tobacco International is seeking a highly skilled CX Manager to drive consumer experience excellence for our RRP brands. As a key member of our team, you will be responsible for setting the fundamentals for the activation of our brand to deliver a superior consumer brand experience in the assigned market.Key ResponsibilitiesDevelop...
-
Madrid Centro, Madrid, España JTI - Japan Tobacco International A tiempo completoAbout the RoleJTI - Japan Tobacco International is seeking a highly skilled CX Manager to drive consumer experience excellence for our RRP brands. As a key member of our team, you will be responsible for setting the fundamentals for the activation of our brand to deliver a superior consumer brand experience in the assigned market.Key ResponsibilitiesDevelop...
-
rrp consumer care associate
hace 2 meses
Madrid, Madrid, España JT International S.A. A tiempo completoAt JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now Learn more: RRP CONSUMER CARE ASSOCIATE ...
-
RRP Consumer Care Specialist
hace 4 semanas
Madrid, Madrid, España JTI A tiempo completoAt JTI, we embrace diversity and foster an environment where everyone feels included. With 46,000 individuals from various backgrounds, we are constantly crafting our unique success narratives. 83% of our workforce expresses satisfaction in their roles at JTI. To contribute meaningfully, all you need to do is bring your best self. Position Overview: As a...
-
RRP Consumer Support Specialist
hace 3 días
Madrid, Madrid, España JTI A tiempo completoAt JTI, we embrace diversity and ensure that everyone feels included. 46,000 individuals from various backgrounds are actively crafting their unique success narratives with us. 83% of our workforce expresses satisfaction in their roles at JTI. To make a significant impact alongside us, all you need to contribute is your best self. Position Overview: Are you...
-
RRP Consumer Care Specialist
hace 3 días
Madrid, Madrid, España JTI A tiempo completoAt JTI, we embrace diversity and foster an environment where everyone feels valued. With a global workforce of 46,000 individuals, we are continuously crafting our unique success narratives. 83% of our employees report satisfaction in their roles at JTI. To contribute to our mission, all you need to do is bring your best self. Position Overview: ...
-
RRP Consumer Care Specialist
hace 3 días
Madrid, Madrid, España JTI A tiempo completoAt JTI, we embrace diversity and foster an environment where everyone feels included. With 46,000 individuals from various backgrounds, we are constantly crafting our unique success narratives. 83% of our workforce expresses satisfaction in their roles at JTI. To contribute meaningfully, all you need to do is bring your best self. Position Overview: As a...
-
RRP Consumer Support Specialist
hace 4 semanas
Madrid, Madrid, España JTI A tiempo completoAt JTI, we embrace diversity and ensure that everyone feels included. 46,000 individuals from various backgrounds are actively crafting their unique success narratives with us. 83% of our workforce expresses satisfaction in their roles at JTI. To make a significant impact alongside us, all you need to contribute is your best self. Position Overview: Are you...
-
RRP Consumer Care Specialist
hace 4 semanas
Madrid, Madrid, España JTI A tiempo completoAt JTI, we embrace diversity and foster an environment where everyone feels valued. With a global workforce of 46,000 individuals, we are continuously crafting our unique success narratives. 83% of our employees report satisfaction in their roles at JTI. To contribute to our mission, all you need to do is bring your best self. Position Overview: ...
-
Customer Experience Manager
hace 3 días
Madrid, Madrid, España Japan Tobacco International A tiempo completoAbout the Role:The Customer Experience Manager will be responsible for driving the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market. This role will also support the generation of a powerful consistent through-the-line RRP communication platform,...
-
Customer Experience Manager
hace 3 días
Madrid, Madrid, España Japan Tobacco International A tiempo completoAbout the Role:The Customer Experience Manager will be responsible for driving the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market. This role will also support the generation of a powerful consistent through-the-line RRP communication platform,...
-
Customer Experience Manager
hace 3 días
Madrid, Madrid, España Japan Tobacco International A tiempo completoJob Title: RRP CX ManagerJob Summary:We are seeking a highly skilled and experienced Customer Experience Manager to join our team at Japan Tobacco International. As a key member of our organization, you will be responsible for driving the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand...
-
Customer Experience Manager
hace 2 días
Madrid, Madrid, España Japan Tobacco International A tiempo completoJob Title: RRP CX ManagerJob Summary:We are seeking a highly skilled and experienced Customer Experience Manager to join our team at Japan Tobacco International. As a key member of our organization, you will be responsible for driving the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand...
-
Customer Experience Manager
hace 3 días
Madrid, Madrid, España Jti A tiempo completoAbout the Role:The Customer Experience Manager will drive the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.Key Responsibilities:Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target...
-
Customer Experience Manager
hace 4 días
Madrid, Madrid, España Jti A tiempo completoAbout the Role:The Customer Experience Manager will drive the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.Key Responsibilities:Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target...
-
Customer Experience Manager
hace 1 día
Madrid, Madrid, España JTI - Japan Tobacco International A tiempo completoAbout the Role:The Customer Experience Manager will be responsible for driving the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.This role will support the generation of a powerful consistent through-the-line RRP communication platform, seamless and...
