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Digital Marketing Manager
hace 4 meses
- Develop and execute inbound marketing strategies to attract visitors to our website, create value added customer experiences and generate Marketing Qualified Leads for Sales
- Define local SEO & SEA strategy, conduct keyword research, advise and collaborate with local stakeholders on required content creation and execute on-page & off-page optimization,
- Optimize conversions and lead generation at every touchpoint in the buyer journey through personalization, A/B testing and page optimization
- Stakeholder management, ensuring Digital Marketing & Sales alignment and lead follow up according to the global KPIs
- Content management and maintenance of our website(s), closely collaborate with Group and local stakeholders
- Closley work together with Group Digital Designer on setting up appealing webpages and landing pages
- Advise and collaborate with local Marketing Automation Managers in setting up and driving integrated multi- channel campaigns, customer journeys, lead nurturing programs and value added content strategies
- Identify trends & insights to continuously optimize multi-channel conversions, spendings and performance through data-driven decisions
- Grow Digital Marketing in the organization through educating stakeholders and advising them on market trends and potential
- Initiate customer-centric ideas for further development of value added functionalities and components on the website
- Closely collaborate with HQ on inbound strategies, website development, data analysis, planning and priorities
- Measure and report performance of all campaigns and activities, assess ROI and KPIs
- Act as the key point of contact for all local Digital Marketing and website related questions
- Sustainable resource management in accordance with IMCD standards;
- HQ in Europe|English is a must
- Degree in (Digital) Marketing, Customer Experience, Business Administration or a related field
- Minimum of 4 years in a similar role within a fast-paced organisation
- Excellent SEO understanding and hands-on experience in on-page & off-page SEO
- Strong track record in lead generation and achieving business growth through Inbound Marketing strategies
- Strong understanding of Digital Marketing tools such as Google Analytics, Google Ads, Google Search console, Hotjar, Semrush, Screaming Frog etc.
- Analytical skills with a proven ability to drive initiatives and conversion optimization through data insights
- Hands-on Marketing Automation experience is a plus or willing to become Pardot certified on short term.
- Experience in working with Content Management Systems (Sitecore is a plus)
- Understanding of HTML and CSS is a plus
- Strong knowledge and understanding of the Spanish market
- Based in Barcelona
- Excellent communication skills, both written and verbal
- Hands-on attitude
- Ability to work both independently and in teams
- Thrive in a fast-paced environment while having attention to detail
- Self-starter & problem-solver
HQ in Europe.
- Barcelona ofices
- 4 days of telework / month
- Flexibility
