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Strategic Marketing Optometrist

hace 4 meses

Barcelona, Barcelona, España Robert Walters A tiempo completo

Desde la división de Pharma & Biotech de Robert Walters estamos buscando a un/a Strategic Marketing Optometrist para un laboratorio oftálmico I+D+I de referencia en Barcelona.

Misión:

Esta posición se centrará en el liderazgo y la ejecución de iniciativas estratégicas de marketing, capaces de impulsar el crecimiento y el desarrollo presente y futuro de la organización en el conjunto de la industria óptica y oftálmica, desempeñando, con ello, un papel esencial en la misión global de la empresa.

Responsabilidades:

  • Desarrollar estrategias de marketing innovadoras y adaptadas a las necesidades específicas de nuestros clientes en la industria óptico-optométrica.
  • Colaborar estrechamente con nuestros clientes para comprender sus objetivos de negocio y desarrollar planes de marketing adaptados a sus necesidades.
  • Crear, desarrollar y ejecutar campañas promocionales innovadoras y efectivas para impulsar la viabilidad y la participación de nuestros principales clientes.
  • Brindar asesoramiento especializado en la comunicación de productos y lanzamientos para optimizar su impacto en el mercado.
  • Colaborar de manera proactiva con otras unidades y áreas de negocio para garantizar la implementación exitosa de las estrategias propuestas.
  • Participar activamente en la identificación y desarrollo de productos ad-hoc según las demandas del mercado, y las necesidades específicas de nuestros clientes.
  • Analizar las tendencias del mercado y la industria óptica con la finalidad de ajustar, así como asegurar la competitividad de nuestra organización.
  • Desarrollar informes y análisis de rendimiento de marketing para evaluar la efectividad de las estrategias implementadas.
  • Mantenerse actualizado sobre las últimas tendencias y novedades tecnológicas en el área de marketing con tal de garantizar la innovación constante en las iniciativas organizacionales impulsadas.
  • Contribuir activamente al desarrollo de la dinámica cultura organizacional, fomentando la colaboración y la creatividad en el conjunto del equipo de marketing.
  • Reporte directo al Head of Global Marketing.

Formación:

  • Optometrista (LifeSciences)
  • Máster en Marketing Estratégico
  • Certificaciones de marketing y análisis de datos
  • Se valorará positivamente fromaciones adicionales en comnuicación y publicidad

Requisitos:

  • 3 años de experiencia en rol similar en la industria óptico-optométrica
  • Español e Inglés nivel Nativo o Proficient
  • Se valorará conocimientos de Italiano o Portugués
  • Disponibilidad para viajar (2 veces al año aproximadamente)
  • Persona colaborativa, adaptable y creativa con iniciativa.

Incorporación urgente.