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Marketing Director
hace 2 meses
We are seeking a highly skilled and experienced Marketing Director to join our team at Werfenlife Sa. as a key member of our leadership team. The successful candidate will be responsible for driving strategic growth and development across our business units, ensuring alignment with our overall objectives and delivering results-driven marketing initiatives.
Key Responsibilities- Develop and implement comprehensive marketing strategies to support business growth and expansion
- Lead cross-functional teams to design and execute market access strategies, health economics studies, and clinical selling initiatives
- Establish and maintain partnerships with industry stakeholders to enhance market positioning and drive business growth
- Manage and execute multichannel marketing campaigns to effectively reach target audiences
- Collaborate with Sales Director, Area Managers, and Business Unit Managers to prepare budgets and ensure alignment with strategic objectives
- Identify common problems and offer innovative solutions to improve efficiency and effectiveness of marketing activities
- Degree in Healthcare sector, Chemistry, Business Administration, or a related field
- Extensive experience in marketing within the healthcare and IVD sectors
- Proven track record of developing and implementing successful marketing strategies and campaigns
- Background in market access strategy, health economics studies, and clinical selling
- Demonstrated ability to establish and maintain partnerships with industry stakeholders
- Experience in managing and executing multichannel marketing initiatives
- Leadership experience, including team development and coordination of cross-functional teams
- Leadership
- Communication
- Team Development
- Strategic vision
- Ethics
- Fluent in Spanish and English, both written and spoken
- Strong analytical and strategic thinking skills
- Excellent communication and interpersonal skills
- Building Talent
- Planning and supporting the development of individuals' knowledge, skills, and abilities
- Customer Focus
- Ensuring that the internal or external customer's perspective is a driving force behind strategic priorities
- Decision Making
- Identifying and understanding problems and opportunities
- Driving for Results
- Setting high goals for personal and group accomplishment
- Driving Innovation
- Creating an environment that inspires people to generate novel solutions
- Establishing and sustaining trusting relationships
