Digital Marketing Manager
hace 2 meses
Define local SEO & SEA strategy, conduct keyword research, advise and collaborate with local stakeholders on required content creation and execute on-page & off-page optimization,
Optimize conversions and lead generation at every touchpoint in the buyer journey through personalization, A/B testing and page optimization
Stakeholder management, ensuring Digital Marketing & Sales alignment and lead follow up according to the global KPIs
Content management and maintenance of our website(s), closely collaborate with Group and local stakeholders
Closley work together with Group Digital Designer on setting up appealing webpages and landing pages
Advise and collaborate with local Marketing Automation Managers in setting up and driving integrated multi- channel campaigns, customer journeys, lead nurturing programs and value added content strategies
Identify trends & insights to continuously optimize multi-channel conversions, spendings and performance through data-driven decisions
Grow Digital Marketing in the organization through educating stakeholders and advising them on market trends and potential
Initiate customer-centric ideas for further development of value added functionalities and components on the website
Closely collaborate with HQ on inbound strategies, website development, data analysis, planning and priorities
Measure and report performance of all campaigns and activities, assess ROI and KPIs
Act as the key point of contact for all local Digital Marketing and website related questions
Sustainable resource management in accordance with IMCD standards;Degree in (Digital) Marketing, Customer Experience, Business Administration or a related field
Minimum of 4 years in a similar role within a fast-paced organisation
Excellent SEO understanding and hands-on experience in on-page & off-page SEO
Strong track record in lead generation and achieving business growth through Inbound Marketing strategies
Strong understanding of Digital Marketing tools such as Google Analytics, Google Ads, Google Search console, Hotjar, Semrush, Screaming Frog etc.
Analytical skills with a proven ability to drive initiatives and conversion optimization through data insightsHands-on Marketing Automation experience is a plus or willing to become Pardot certified on short term.
Experience in working with Content Management Systems (Sitecore is a plus)
Understanding of HTML and CSS is a plus
Strong knowledge and understanding of the Spanish market
Based in BarcelonaPosition qualitiesExcellent communication skills, both written and verbal
Hands-on attitude
Ability to work both independently and in teams
Thrive in a fast-paced environment while having attention to detail
Self-starter & problem-solver
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