Digital & Media Manager

hace 2 meses

Madrid, Madrid, España Guerlain A tiempo completo
Since 1828, Guerlain has been dedicated to create absolute Beauty and transmit a more beautiful world. To reveal wonders – through the craft of exceptional products, but also through the development of exceptional and audacious talents.

We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products, above the competition, the most exclusive one.

As a member of the Media & Digital Department in a context of business growth and transformation, you will design the Media & Digital strategy and you will actively promote brand online excellence in Spain through the digital spaces of our distributors and own e-com. You will coordinate the strategy for own eCommerce, e-Retail and CRM, driving sales for business in line with the business ambition while contributing to Brand Elevation by building relevant partnerships and ensuring the perfect execution of product launches and commercial activations.

The main MISIONS will be:

MEDIA & DIGITAL Management and Coordination with Central, Creative Agency and Media Agency for Media (TV, OOH, Print) & Digital Campaigns, (CTV, Display, Social Media and VOL): Strategy Definition, Media plan construction, media & digital assets production and validation, previews and tracking coordination. Measure and report performance of all media & digital campaigns and assess against goals (ROI and KPIs). Be aware of Media & Digital trends and novelties and promote the institutional relationship. Management of Media & Digital plan budget. Collaborate with internal teams to ensure brand consistencyPermanent contact with Communication and PR Department for 360a Media & Digital Campaigns and events. Plan and execute all web, SEO/SEM CampaignsManage and coordinate with Central and Retailers all posts displayed on Retailer's Social Media profiles. Train internal teams to be updated on digital trends and brand activities. CRMDefine goals and strategy for Loyalty ProgramManage of Loyalty Program budgetSupervise the proposed communication plan (for customers and retailers – omnichannel)Developing of specifics communications to support big animations on POSLoyalty Program analysis: Business impact, Clients profile... ERETAILDefine the strategy of e-retail activitySupervise and ensure the implementation of the ad hoc plans for each retailerManaging and coordination with Retailers and Trade Marketing Team of the E-trade Campaigns on Retailer's e-shops according to Trade Marketing plan. Bachelor's Degree in Marketing, Communication, Digital Marketing or BusinessExperience of at least 5 years in a Media & Digital roleManagement skills to lead, develop and inspire your teamResult-driven profile with multitask capacity to manage several projects at the same time and a keen eye on detailA willingness to roll up sleeves to get things doneExcellent oral and written communication skillsYou speak Spanish and English, and master Google Ads, Excel and reporting

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