Global Lead Generation Automation Manager

hace 3 días


Madrid, Madrid, España Michael Page A tiempo completo

¿Dónde vas a trabajar?

The client is a multinational company in the insurance industry.

¿Qué harás en tu nuevo puesto?

DIGITAL CAMPAIGNS

* Manage and execute marketing automation strategies using the Eloqua platform (Oracle) in order to support the demand generation teams with specific aspects of the campaign execution process.

* Build and manage complex multi-channel digital campaigns, including e-mail marketing, PPC, display.

* Supervise and optimize landing page and form creation

* Optimize campaigns to improve conversion, by using lead nurturing, lead scoring, segmentation, and automated workflows.

* Design, implement, and optimize digital acquisition asset templates and other scalable assets to support accuracy, brand alignment, and the minimization of repetitive work.

* Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI). Provide actionable insights to improve campaign effectiveness.

MARKETING AUTOMATION

* Devise marketing automation best practices

* Troubleshoot questions on our marketing technology solutions, provide support, or guidance on documented processes, and escalate as needed.

* Devise digital marketing and marketing automation trainings for marketing teams on topics like PPC campaign set-up, Google Tag Manager, Eloqua best practices, tools, and functionalities and provide technical support in the utilization of advanced features of our Eloqua marketing platform (A/B testing, dynamic content, etc.). Create and maintain training and process documentation for all marketing operations.

* Act as one of the system administrators for Eloqua to ensure operational efficiency of the platform and a power user of Microsoft Dynamics CRM, with the help of an external consultant

* Monitor connections between databases and lead capture sources (e.g.: marketing automation tool and CRM)

TEAM MANAGEMENT

* Manage team of 3 lead generation managers

* Act as the team thought leader and interact globally with marketing and sales executives, including with a community of 40+ digital marketers.

¿A quién buscamos (H/M/D)?

5+ years of experience working with marketing automation platforms (preferably Eloqua) and CRM platforms (preferably Microsoft Dynamics).

* Team management experience

* Strong technical proficiency in Eloqua or another marketing automation tool, including building and executing complex campaigns, creating landing pages, forms, and email templates, and implementing tracking and reporting mechanisms.

* Analytical, with a solid understanding of marketing automation principles, best practices, and industry standards

* Marketing and Commercial mindset with focus on lead acquisition, qualification and conversion.

* Ability to prioritize and effectively manage multiple priorities, projects and resources in a fast-paced environment.

* Strong communication skills and an ability to collaborate effectively with cross-functional teams

* Detail oriented, with a focus on accuracy and quality

* Eloqua certification or other relevant marketing automation certifications are highly desirable

* Bachelor's Degree in marketing, business, or a related field required.

* Fluency in English required. Fluency in a second language preferred.

¿Cuáles son tus beneficios?

Competitive salary package of fixed salary (60-70k) + bonusAdditional social benefits such as medical and life insuranceHybrid working model

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