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community manager
hace 5 meses
En TBWA Barcelona buscamos sumar al equipo de Social Media y Contenido el perfil de Community Manager para impulsar el crecimiento y engagement de las redes sociales de nuestros clientes, a través de planificar contenido y activaciones relevantes en un entorno de redes sociales.
¿Eres la persona que buscamos?
Buscamos una persona apasionada de las redes sociales, que esté al día de los trends y best practices y que le apasione construir marca a través de crear comunidad.
¿Qué funciones llevarás a cabo como Community Manager?
Planificación y ejecución:
Creación del Content plan mensual junto al Social Content Strategist y ejecución de este en redes sociales para posicionar a nuestros clientes con contenidos alineados a su Brand book y afines a su audiencia.
Publicación y programación de los posts. Creación de plan estratégico por canal.Análisis y optimización:
Reporting, medición y análisis de los datos obtenidos en Social Media. Elaboración de insights y seguimiento de KPi's. Elaboración de reportes.
Creación de Social content:
Creación de contenido y copywriting, junto al equipo creativo.
Dinamización y Engagement:
Diseño, desarrollo y seguimiento de acciones de engagement. Interacción en redes sociales con los usuarios y con otras marcas. Generación de conversación con los seguidores. Retransmisión de eventos y lives.
Influencers:
Búsqueda y elaboración de propuestas de influencers. Cierre de acuerdos de forma directa o supervisión de agencias externas. Seguimiento activación y cierre.
Servicio cliente:
Asistencia y participación en las reuniones de status semanales y atención a peticiones de cliente para gestionarlas acorde al contrato de servicio.
- Potenciar oportunidades y minimizar amenazas: Proactividad en presentación de propuestas y detección de oportunidades para entrar en la conversación de nuestras audiencias. Diseñar planes de respuesta anti-crisis, comprendiendo las necesidades y conocimiento de las marcas.
Insights y tendencias:
Seguimiento de las tendencias del sector y redes sociales y aplicar los best practices a nuestras comunicaciones en social.
¿Qué skills necesitamos?
- Profundo conocimiento de las redes sociales y formatos
- Capacidad de gestionar diferentes cuentas a la vez
- Dotes de organización, planificación y gestión del tiempo
- Habilidad en la redación de copys y comprensión de tendencias
- Mente creativa y analítica
Requisitos:
- Grado en Marketing, Comunicación o campo relacionado.
- +3 años de experiencia en Community Management y +6 años de experiencia laboral en comunicación
- Inglés nivel profesional
- Capacidad para trabajar bajo presión y adaptarse a entornos de trabajo ágiles.
- Dominio de herramientas de análisis y gestión de redes sociales e influencers
¿Qué te ofrecemos?
- Trabajar en una de las agencias creativas líderes del sector, caracterizada por su enfoque Disruption y con oficinas en todo el mundo.
- Trabajar en un área en pleno crecimiento dentro de la agencia y con potencial de crecimiento
- Trabajar y aprender con profesionales excelentes de diferentes disciplinas (creative, strategy, data, media, social, content)
- Jornada intensiva en Julio y Agosto
