Head of Retention
hace 2 semanas
Company Description
Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha.
Our goal is to provide entertainment to our customers with our websites and apps so that they can access our products from their mobile phones, tablets and computers.
Are you a seasoned Retention/CRM professional with a passion for customer retention? We are seeking a Head of Retention to lead and innovate our customer retention strategy across all our Rank International brands: YoCasino, YoBingo, YoSports and
The key functions of the team are CRM planning & execution, design and copy and high-value customers.
Working with the teams, you will set out and deliver data-led strategies to enhance the retention of existing customers via promotions, products and communications.
A key measure of success for this role is the ability to create and deliver a vision for the CRM function, working closely with leadership and the technology teams.
You will also be a process expert who can identify problem areas, create elegant solutions to ease workflow and promote your team's natural flair for excellent execution.
The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, lifetime value, cross-selling and reactivation.
Strategic Leadership: Develop and execute a comprehensive CRM strategy to enhance customer retention through promotions, products, and communications
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Team Collaboration: Work closely with various teams, including Product, Marketing, Analytics, and Technology, to ensure seamless execution of data-driven retention strategies
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Customer Focus: Place the customer at the heart of all activities to drive engagement, and increase conversion rates, loyalty, and lifetime value
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Process Improvement: Identify and solve workflow issues, promoting efficient and effective execution within your team
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Campaign Management: Plan, execute, and measure CRM campaigns, ensuring a test, learn and refine approach
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Innovation: Introduce new CRM tools and techniques, such as push notifications and rich media SMS, to differentiate our brand
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Reporting & Analysis: Report on key KPIs such as conversion, upsell, cross-sell, churn, and campaign performance. Ensure continuous evaluation and optimization of CRM initiatives
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Compliance: Ensure all communications comply with relevant regulatory and GDPR frameworks
Key Measures of Success:
- Vision and delivery of CRM strategies
- Improved customer retention metrics
- Successful collaboration with leadership and technology teams
Qualifications
- Experience in the gambling sector (ideally) OR financial services, multichannel retail, telecommunication, entertainment or agency background
- Ability to build strong relationships with all stakeholders, and tailor communication to meet the stakeholder's needs
- Proven experience in influencing at all levels of the organisation and crossfunctionally, and providing clarity and insight to complex discussions and debates to achieve resolution and understanding
- Proven track record of creating and executing segmented endtoend customer lifecycle journeys
- Proven experience in working with a massmarket customer base and executing a CRM strategy
- Proven track record utilising an enterprise campaign management solution to drive multichannel, highly segmented CRM initiatives
- Experience in driving measurable revenue growth through customer marketing deliver
- Computer experience must be competent (intermediate to advanced) in Microsoft Office
- Experience with Bingo and/or Casino as a user is a plus
- Degree in some marketing or analyticsrelated field
Additional Information
LI-MS1 #LI-Onsite
We'll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
We aim to do this by facilitating fair and equal access to our services.
If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
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