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Conversion Optimization Manager Membership

hace 3 meses

Zaragoza, Zaragoza, España Adidas A tiempo completo
Conversion Optimization Manager | MEMBERSHIP

  • General Purpose

As a Conversion Optimization Manager, you are responsible for supporting the conversion optimization strategy on adidas' digital platforms with a focus on acquiring and engaging our members.

You will be working within the membership team with the product owners responsible of acquiring our members across different touchpoint (DotCom, App & CRM program ) and engaging them with our exclusives members benefices.

Main Kpi's to optimize are members acquisition and members benefice burn rate.

You will be facilitating discovery process, run A/B test and make sure we incorporate the learnings from these into the company.

Your role is to work closely with product owner, analytics, UX research to coordinate and prioritize a/b testing and assure knowledge transfer and good practice sharing with markets & PO's.

- Key Responsibilities

  • Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
  • Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward
  • Set up and run AB tests on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests
  • Driving gotomarket handover based on results for optimization to ensure adoption of tools with local partners
  • Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond.
  • Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization
  • Key Relationships
  • Digital Analytics
  • UX/UI Community
  • Product Owners and Product Specialists
  • Global IT and Global Operations
  • Consumer Engagement
  • E-Commerce Trading
  • App
  • Digital Planning
  • External agencies
  • Requirements

Education & Experience:

  • BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or anyone who learned AB testing/ analytics on the job
  • At least 4+ years of experience in defining and executing data driven optimization/ conversion analysis in collaborative multifunctional teams
  • A good understanding in digital analytics is essential with analytical software such as Adobe, GA etc.
  • Knowledge of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies
  • Must have a passion for qualitative and quantitative data and developing 'themes' and 'main hypotheses' that can be understood at the most senior levels
  • Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Creative and energetic team player who has a passion for conversion optimization and delivering databased recommendations for quantifiable improvements
  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
  • Excellent time management skills, with the ability to prioritize and multitask, and work under shifting deadlines in a fastpaced environment
  • Fluent English, both verbally and writtenAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.
WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Conversion Optimization Manager | MEMBERSHIP
  • BRAND:


adidas
  • LOCATION:
  • Zaragoza
  • TEAM:
  • Digital
  • STATE:
  • Z
  • COUNTRY/REGION:
  • ES
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Feb 8, 2023