Trade Marketing Manager

hace 1 semana

Barcelona, Barcelona, España DeLonghi A tiempo completo
Spagna

Barcelona, Spain

  • Marketing
  • Trade & Communication
08/30/2023

TRADE MARKETING MANAGER (M/F/X):

Responsibilities:

  • This person will be responsible for:
  • the Instore and online visibility strategy development and execution for all Brands (De'Longhi, Braun, Kenwood and Nutribullet)
  • Merchandising, Promoters and Training Plan and organization
- fairs, events and conventions

  • Secure quality and visibility at POS
  • Budget planning/responsibility and controlling
  • He/She will be responsible for:
  • Merchandiser and Promoter budget, BTL budget for customer activation online and offline;
  • Given Budget Management & whole cost estimation/invoice process;
  • Training and promoters plans, analysis and follow up: creation, execution and control of plans coordinating with his team and agencies;
  • Shop display and in store communication topics such as in store execution material development and distribution;
  • Design, creation and production and rollout of all Instore communication materials including shop displays & SIS;
  • Innovation in terms of shop displays, POS material, digital POS as well as Digital tools and databases to steer assigned field on KPIs;
  • Shop Display Management in terms of dismantling, repair, warehousing;
  • Reporting and analysis of key KPIs;
  • Direct contact for external Agencies, Trade Partners, KAM and Sales;
  • Processing of Sales requests;
  • Development of assigned are including external agency landscape;
  • Development of new ideas in field of Trade Marketing;
  • Continuously updating inefficient processes and cost structures;
  • Competitors and market sensing to identify new potentials;
  • Shop visits, also related to Perfect Store coordinating with Sales;
  • Product presentation to key retailer;
  • Organize and lead events in store, fairs and exhibition + special event like Coffee Fest, Coffee Forum, etc.

Job Profile:

  • Education:
  • University Degree in Business Studies, Economics, Marketing & Communication, MBA

Languages:

  • Fluent in English (spoken & written)

Experience:

  • Minimum 35 years experience
  • Experience in Marketing or Trade Marketing role in FMCG, household appliance or electronic consumer goods markets
  • Ideally working in a multinational company or having worked extensively for multinationals

Skills:

  • Ability to think critically and creatively
  • Initiative: Entrepreneurial spirit with high level of proactivity
  • Resilience: Capable of working effectively under pressure
  • Integrity: Honest, Respectful
  • Results-Oriented
  • Decision-

Making Skills:
Capable of taking decisions even when the outcome is uncertain

  • Innovative: Creative, capable of searching for new business areas and opportunities
  • Highly Flexible
  • Strong communication & interpersonal skills
  • Experience analyzing large amount of data and trends.

Others:

  • Capable of working in complex and fast changing environments
  • Capable of working in team, with different departments and cultures

Personality:

  • Overall we are looking for an "allrounder", entrepreneurial spirit, willing to take on new challenges and capable of integrating well into a nice team

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