Communication and Content Manager

hace 2 semanas


Madrid, Madrid, España Ayuda en Acción A tiempo completo

Objetivo de la posición:

DISEÑO, DESARROLLO Y CONTROL DE LA ESTRATEGIA Y EJECUCIÓN DE COMUNICACIÓN & CONTENIDOS DE LA ORGANIZACIÓN Y SU ECOSISTEMA DE MEDIOS.

OBJETIVOS:

Generales:
Reforzar Posicionamiento. Incrementar Captación & Fidelización.

ESTRATEGIA:

Responsable del diseño, desarrollo y control de la estrategia de comunicación B2B y salvaguarda del AND de la marca: diferenciación, temáticas clave, tono de voz, jerarquía y aplicación por canal, en coordinación con line manager.

Responsable de Comunicación institucional y gabinete de crisis.


Alineación con las áreas de Programas y Advocacy para identificar
productos / contenidos clave que contribuyan a los objetivos generales de la organización.

***
PRINCIPALES RESPONSABILIDADES:***
CONTENIDOS:Responsable de las comunicaciones y contenidos. Definición estratégica, desarrollo y control de campañas globales y comunicación _"always on" _en coordinación con el _line manager_. Alineación con managers para la creación de contenidos. Responsable de producción audiovisual y salvaguarda del AND de la marca, de su utilización a nível internacional y de su control.

CANALES:

Responsable del diseño de la estrategia, contenidos, ejecución y control del ecosistema de medios B2B.

Responsable del diseño de la estrategia, contenidos, ejecución de PR.

Responsable de la alineación de contenidos con las diferentes áreas de marketing y la organización.

ACTIVACIONES


Responsable de alineación de contenidos con los objetivos generales y salvaguarda del AND de la marca en activaciones, eventos, campañas de otras áreas de la organización.


BUDGETING & KPI's

REPORTING KPI'S:

Alcance, Seguidores, / Engagement rate / Social organic (trafico web) / Menciones (Share of voice), impresiones, interacciones, impactos, valor publicitario, etc.


Condiciones de la oferta:

***-
Incorporación:Inmediata

-
Duración del contrato:

Indefinido

-
Jornada:

Completa (_40hrs semanales_)

-
Horario:


Apostamos por la conciliación entre la vida personal y la vida profesional por ello contamos con amplia flexibilidad horaria: Posibilidad de entrada/conexión desde las 7.30h hasta las 10h.

-
Centro de Trabajo:

Madrid, *posibilidad de teletrabajo de acuerdo a la politica de Ayuda en Acción. (_Poner el porcentaje de teletrabajo, mínimo 30%, máximo 60%)_
-
Remuneración/Salario acorde a la política retributiva de Ayuda en Acción
:

-
Sistema de Retribución Flexible.

Otros requerimientos:

-
Expereriencia en el tercer sector y estrategias y ejecución de planes de comunicación B2B:

  • Windows (Medio o Avanzado)
  • Office avanzando
  • Redes Sociales
  • Herramientas de medicion y planificación de redes sociales

Idiomas:

  • Imprescindible: Inglés/ B2: Medio, C1: Avanzado
  • Imprescindible: Español: Nativo.
  • Muy valorable: Francés B1: Intermedio, B2: Medio,
***-
Movilidad Geográfica:
  • Nacional e Internacional: 20%.

Habilidades y competencias:

  • Trabajo en equipo
  • Seguimiento de KPI's
  • Planificación
  • Gestión de equipos
  • Social Listening
  • Innovacion


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