Communication and Content Manager
hace 2 semanas
Objetivo de la posición:
DISEÑO, DESARROLLO Y CONTROL DE LA ESTRATEGIA Y EJECUCIÓN DE COMUNICACIÓN & CONTENIDOS DE LA ORGANIZACIÓN Y SU ECOSISTEMA DE MEDIOS.
OBJETIVOS:
Generales:
Reforzar Posicionamiento. Incrementar Captación & Fidelización.
ESTRATEGIA:
Responsable del diseño, desarrollo y control de la estrategia de comunicación B2B y salvaguarda del AND de la marca: diferenciación, temáticas clave, tono de voz, jerarquía y aplicación por canal, en coordinación con line manager.
Responsable de Comunicación institucional y gabinete de crisis.
Alineación con las áreas de Programas y Advocacy para identificar
productos / contenidos clave que contribuyan a los objetivos generales de la organización.
PRINCIPALES RESPONSABILIDADES:***
CONTENIDOS:Responsable de las comunicaciones y contenidos. Definición estratégica, desarrollo y control de campañas globales y comunicación _"always on" _en coordinación con el _line manager_. Alineación con managers para la creación de contenidos. Responsable de producción audiovisual y salvaguarda del AND de la marca, de su utilización a nível internacional y de su control.
CANALES:
Responsable del diseño de la estrategia, contenidos, ejecución y control del ecosistema de medios B2B.
Responsable del diseño de la estrategia, contenidos, ejecución de PR.
Responsable de la alineación de contenidos con las diferentes áreas de marketing y la organización.
ACTIVACIONES
Responsable de alineación de contenidos con los objetivos generales y salvaguarda del AND de la marca en activaciones, eventos, campañas de otras áreas de la organización.
BUDGETING & KPI's
REPORTING KPI'S:
Alcance, Seguidores, / Engagement rate / Social organic (trafico web) / Menciones (Share of voice), impresiones, interacciones, impactos, valor publicitario, etc.
Condiciones de la oferta:
***-
Incorporación:Inmediata
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Duración del contrato:
Indefinido
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Jornada:
Completa (_40hrs semanales_)
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Horario:
Apostamos por la conciliación entre la vida personal y la vida profesional por ello contamos con amplia flexibilidad horaria: Posibilidad de entrada/conexión desde las 7.30h hasta las 10h.
Centro de Trabajo:
Madrid, *posibilidad de teletrabajo de acuerdo a la politica de Ayuda en Acción. (_Poner el porcentaje de teletrabajo, mínimo 30%, máximo 60%)_
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Remuneración/Salario acorde a la política retributiva de Ayuda en Acción
:
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Sistema de Retribución Flexible.
Otros requerimientos:
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Expereriencia en el tercer sector y estrategias y ejecución de planes de comunicación B2B:
- Windows (Medio o Avanzado)
- Office avanzando
- Redes Sociales
- Herramientas de medicion y planificación de redes sociales
Idiomas:
- Imprescindible: Inglés/ B2: Medio, C1: Avanzado
- Imprescindible: Español: Nativo.
- Muy valorable: Francés B1: Intermedio, B2: Medio,
Movilidad Geográfica:
- Nacional e Internacional: 20%.
Habilidades y competencias:
- Trabajo en equipo
- Seguimiento de KPI's
- Planificación
- Gestión de equipos
- Social Listening
- Innovacion
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