Crm Executive
hace 1 semana
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those "out-of-the-box thinkers", "Technical masterminds", "Outstanding creatives", or "Mind-boggling number crunchers"? If so, we want to welcome you to the Betway family and celebrate what makes you unique
Our global customer base is exploding and we need your skills to support us on this exciting journey Don't look back and submit your application before the opportunity passes you by.
The Department:
The CRM Department is responsible for the creation, segmentation, execution of campaigns sent out to Casino and Live Casino customers; as well as the reporting on our main KPIs.
Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.Purpose of the role:
The CRM Executive is responsible for executing the CRM strategy to increase customer lifetime value across the Betway product, mainly focused on Casino Online product and strategy.
The role will be responsible for helping to grow the CRM programme across Spain, across all stages of the customer lifecycle.
It will also involve collaborating cross functionally with Casino Global tea, Country Management, Acquisition, Product, Creative and Analytics teams as part of an aligned regional strategy.
This role revolves around the of use technology and data to improve the effectiveness of CRM campaigns.The role will be heavily focused on the Casino products (slots, Roulettes, Live Dealer roulettes,) and Marketing delivery communications in the area of Lifecycle, Compliance, AML, KYC, but with the scope to test and learn on all campaign types and products.
You will be responsible for: Managing projects with involvement in all retention and marketing processes starting from planning up until execution and reporting.
Managing the execution and delivery of compliance workflows around lifecycle, onboarding, retention rate, and product upgrade.Being the gatekeeper for all customer onboarding sequences to ensure new customers have the best possible experience in their early Betway lifecycle.
Managing content creation with the help of the creative department. Ensuring Betway website is up to date across all platforms (mobile & desktop). Troubleshooting of issues with automated comms and workflows. Managing a range of communication tools – email, SMS, push notification, in-app messaging, landing pages. Reviewing and reporting on campaigns, looking to spot trends we can try to reverse or enhance. Scheduling the communications calendar with stakeholders in the same regional team. Implementing personalisation strategies based on a data driven approach.Managing the execution and delivery of new workflows around the full customer lifecycle Liaising with Compliance and Country Management to understand any new required workflows needed and manage the execution of these.
Managing a range of automated communications (SMS, email, Support tasks) within workflows. Continual tests to optimise all campaigns. This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.You will have:
Fluency in English and Spanish. Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders. Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder, CDP, etc.).
It would be a bonus if you also have:
Experience in the Betting Industry - specifically in the Casino area. Exposure and good knowledge of a content management system. Strong problem-solving skills in understanding and diagnosing solutions. Experience with Excel in some capacity. Experience on performance analysis.
Person Specification:
Strong numerical & analytical skills,Attention to detail and excellent organisational skills,Deadline- and delivery-driven personality,Ability to multi-task and work autonomously,Team player with good interpersonal skills,Dynamic and creative in finding solutions.
Should you not hear from us within 2 weeks, please assume your application has not been successful.About Us Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).
We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving.By developing and utilising the very latest technologies,we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment.
Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.
We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino.
We bring our people closer to the action – putting them at the heart, making them feel part of it.
We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners.
If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.
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